The Industry Structure & The Behavior of Firms in the PC Industry

In this paper I will discuss the industry structure and the behavior of firms in the Personal Computer Industry. The personal computer industry has five leaders: Compaq Computer Corporation (CCC), Dell Computer Corporation, International Business Machines (IBM), Hewlett-Packard, and Gateway, (Industry Survey, Apr. 2000). The PC industry, as discussed in the paper, is comprised only of home/business use machines, not mainframes, databases, or any kind of servers or super-computers. The PC industry is a fast-growing, consumer-based oligopoly. I will prove the latter through the use of industry characteristics and firm behaviors by giving an overview of each leading firm and their behaviors†, then by combining them into an industry analysis. The companies will be addressed from top leader to bottom. Compaq Computer Corporation,(CCC) is the current industry leader. CCC boasts a 1999 market share of 12. 8%. However, this figure has declined slightly from its 1998 share of 13. 4%. The dip is due to Dell Computer Corp. â€Å"s heavy presence in the small PC market, (Industry Survey, Apr. 2000). Compaq has a wide range of PC products from smaller, less expensive machines to more costly, high-tech systems. CCC has been most successful with their smaller machines, targeted to the home/family segment, because they are able to sell large quantities. However, Compaq has been unsuccessful in retaining customers because most of them were pleased with their smaller machines and did not upgrade to CCC†s more expensive, high-tech systems,(Hamblen 1-2). Customer retention has been a problem for the forty billion-dollar company, (Hamblen 1-2). It is my assessment that Compaq does still remain the leader because their products are very easy to buy for the uneducated consumer. You may simply walk into the WIZ or BEST BUY and there are five or so Compaq machines all competitively priced with a good range of attributes, usually not the best that a veteran user would require. For instance CCC†s newest product, the iPac, is a very simple-to-use, inexpensive machine. It is supposed to satisfy business workers† needs for a useful computer at low cost,(Wildstrom 1-2). Another problem in CCC†s not-to-distant future is their distribution costs. With the use of the Internet, competitors have been able to reduce and even eliminate distribution costs. To follow suit Compaq plans to increase direct sales in the future, according to Micheal Capellas, CEO (Hamblen 4). The future for CCC is quite hazy. Despite the sales numbers and the heavy bottom line, CCC†s stock price has sat down in the low $30†³s,(Hamblen 1). Competition is increasing daily and Compaq needs to distinguish itself in the marketplace. They†ve already experienced a decline in markets share, only they can change their fate. Dell Computer Corporation, the second leading computer manufacturer, began by selling PC†s directly to consumers. Their first customers ordered over the phone and Wold Wide Web. To this day Dell still has no brick and mortar retailers and does not distribute its product to resellers. In the business to business market Dell has excelled, but until recently, the profitable company was not so profitable in the home-user segment,(Industry Survey, Apr. 2000). The company†s new strategy, to gain market share, has proven very effective. Dell now posts a 62% gain in world wide PC shipments and a 2. 6 share-point gain from 8. 2% in `98 to 10. 8% in `99,(Industry Survey, Apr. 2000). Recently Dell†s presence has been felt in the growing PC market. This has forced competitors to be very careful about pricing in this highly elastic industry. Dell†s profitability is also notable, since it has minimal distribution costs and does very little advertising Dell is extremely profitable. However, rough times may be on the horizon for Dell. Analysts are worried because profit growth projections were cut at least 10% by CFO Thomas Meredith, who declared he is only trying to set more realistic goals and that the company will still post growth, (Burrows 1-2). Recently Dell has made some key moves that should boost revenues including beefing-up its web site and a joint venture with Internet giant AOL, (Money 1-2). Dell Computer Corporation is still a major player in the PC industry and will continue to be in the future. Unlike Dell and Compaq, IBM has not had extreme success in the PC market. It is known that leaders at IBM never believed that the PC would be an important device and that only a small portion of the population would ever own a PC. Obviously, they were very wrong. IBM has not done a bad job catching up to the pack, though; it now has the number-three market share of 7. 6%, (Industry Survey, Apr. 2000). IBM plans some new strategies after its low ranking in the PC market. This new strategy is to end all retail selling and go completely direct, IBM plans to sell its Aptiva system exclusively over the Internet in the near future, (Industry Survey, Apr. 000). This will lower costs and possibly increase the bottom line for the computer giant. Like IBM, Hewlett-Packard made one mistake and cost itself billions of dollars in revenues. HP is a large electronics conglomerate. HP manufactures everything from calculators to top-secret government appliances. For HP the PC market is one of many. Originally Hewlett-Packard was the standard in computer electronics; however, this is not reality today. HP†s reputation declined through the `80s and early `90s because of poor quality management. To regain the respect they had lost the marketing and engineering departments at HP worked their fingers to the bone to create a new image for the company. This was very effective; today HP owns a modest 6. 2% of the PC market and a very healthy reputation for quality PC†s and peripherals, (Industry Survey, Apr. 2000). HP has had some growth in the past few years but has failed to match the industry growth rates. The company†s years of poor quality put a considerable hurt on their future growth; while HP was busy filling in the hole it dug for itself, industry leaders like Compaq and Dell were basking in their success.

Disruptive Behavior Essay

In a 4th grade private school classroom and child showed disruptive behavior when approached with authority of an adult telling him to stop doing something that was in appropriate like calling other student’s stupid and fat. When a teacher would tell him please stop he would continue to say rude things but now geared toward the teacher. It would take several minutes to get him to calm down. The disciplinary effect after his disruptive behavior would be indoor suspension and a phone call home. Student’s history at school had been temperamental for the past 2 years and he had been taken out sent to a public school then returned after a 2 grading periods when in 2nd grade. In 3rd grade he had showed the same type of behavior with classmates and teachers. This student was behind a grade and attended class with a relative that was in there respective grade. His disruptive behavior in 3rd grade was slightly manageable after several conferences with the parent. As the student had entered into 4th grade he had received a new teacher but remained with the same students from the previous year and now his relative  was no longer attending the same school. The students entering 4th grade would be attending another school which had put them into a new atmosphere with new teachers. This change did not sit well with this student in particularly who had become disruptive verbally and aggressively with other students and class property. The student at this point was suspended from the school for 3 days. Upon returning the student seemed content until the current teacher had to leave and he received a new teacher. At this point the student was filling out the new teacher and what she would allow and wouldn’t. The student shortly found out what the teacher wouldn’t allow and that was speaking and getting up without raising hand. The teacher was new to the class, but not to the student’s, was known for having a productive class with no disruptive behaviors. The teacher had reintroduced herself to the class on her first day and had given the children the floor about what they had been learning so far. The student’s responded well to her curiosity accept for the student who was known for the misconduct. After the teacher’s first week she decided to reset some rules for the class and allow them to give input on what is allowed and what isn’t. The student with the disruptive behavior did participate in this exercise. She also rearrange the classroom fixed some posters around the room and hung some of the students best work around the room. The teacher put a class pledge on the board that the student would have to recite every morning before class started. As piece of the pledge said, â€Å"I will treat others with the respect that I want for myself and to use kind words to show how Ià ¢â‚¬â„¢m feeling whether I am happy or mad.† The teacher after the second week had seen a major changed in the class and especially in the student with the misbehavior. By the 5th week all the disruption had been gone.

Summary of Industrial Convergence, Globalization

Through the use of descriptive and comparative analysis, the authors intend on demonstrating that the convergence of the industrialization gap was not accompanied by a convergence in the income levels gap between former First World and Third World countries. Thus, the North-South divide still exists. Through economic models, the persistence of the North-South income divide is explained. Simultaneously, the authors discuss the development project and globalization project and how the shifts occurred. Additionally, the reproduction of the North-South divide is discussed. The paper is concluded with a highlight on the factors destabilizing the new illusio and the long-term future of the Northern-dominated hierarchy of wealth. The paper is separated into four subsections. In the first subsection titled World Income Inequality, Development and â€Å"Globalization†, the authors examine the theoretical framework of the paper. Firstly, the authors discuss income inequality between countries and highlight that debates on world income inequality do not completely address the persistence or non-persistence of the North-South divide issue. Thus, the paper addresses this. The authors state that in theory, the North-South divide could decline in significance even if extreme inter-country income inequality persisted. They further state that this would be the case if inter-country inequality was accompanied by switches within the distribution of income between former Third World countries and former First World countries. Furthermore, the authors suggest that unequal income distribution is characterized by less long-term upward/downward mobility of countries from Third world to First World and vice-versa. This can reflect a hierarchy of wealth. Previous research showed that this upward/downward shift was achieved by few countries. Additionally, the authors mention that there is a consensus in relevant literature that global hierarchy of wealth is a legacy of industrial and territorial expansion of Western nations. Due to this legacy, it is anticipated that decolonization and industrialization of Third World countries would reduce the North-South divide. The authors moreover, explain that theories of national development believed that industrialization was essential for Third World countries to attain wealth standards of the First World countries. This became the objective of the Third World development efforts and the narrowing of the industrialization gap was the instrument through which this would be achieved (Arrighi,G,. Silver,J,B,. and Brewer,D,B,. 2003. p. 6). This subsequently led to synonymous use of industrialization and development. To conclude this subsection, the authors provide reasons to why the paper focuses on industrialization and the North-South divide. Firstly, the reasons for focusing on industrialization are because the authors wish to verify empirically the validity of the theory (or assumption) that industrialization is the most effective means of achieving the development efforts objective. Further reasons include that industrialization has costs and benefits, but these quantifiable costs are visible and invisible. On the other hand, the focus on the North-South divide is aimed at assessing the success or failure of the Third World development efforts. In the next subsection, the authors use empirical analysis to investigate the impact of the change in the global political-economic environment on Third World developmental efforts. This is completed by comparing changes in industrialization and income over two periods (1960-1980 and 1980-1998/9) in a particular country. The main findings were that for pre-1980, the industrialization gap was narrowed. This was due to de-industrialization in the First World countries and not because of industrialization of the Third World countries. Conversely, the income gap was not narrowed. For post-1980, the new environment was unfavourable to the success of the efforts as the industrialization gap was narrowed but the income gap increasingly diverged between First and Third World and among Third World countries. The authors conclude the subsection by stating that the discrepancy between convergence in industrialization and the lack of income convergence between First World countries and Third World countries in both periods is a result of no positive correlation between industrial and income performance (Arrighi,G,. et al,. 2003. p. 15). To explain the recurring failure of industrialization in achieving the development efforts objective, economic development models were utilized in the third subsection of the paper. Firstly, according to Joseph Schumpeter’s creative destruction theory, major profit-oriented innovations are the main impulses that generate and sustain competitive pressures in a capitalist system. This theory further elucidates that the occurrence of innovations under capitalism â€Å"increasingly revolutionizes the economic structure from within, increasingly destroying the only one, increasingly creating a new one† (Arrighi,G,. t al,. 2003. p. 16). This results in immediate gains by wealthy countries but also intensifies competition and causes losses or moderate gains for poorer countries. Secondly, Raymond Vernon’s â€Å"Product life cycle† and Akamatsu’s â€Å"Flying geese† theories portray the diffusion of industrial innovations as a spatially structured process starting in wealthy countries and progressing to poorer countries. Both authors of the models emphasize that the innovation process tends to begin in wealthier nations. Higher rewards (spectacular prize) are therefore generated or won by the wealthier countries and poorer countries generate fewer or no rewards at all. The reason for this is that when poorer countries adopt â€Å"new† innovations they are subjected to intense competition and no longer yield high returns. In light of this, the First World countries gained Oligarchic wealth through industrialization. Oligarchic wealth is wealth attained by a few as attempts to attain it raises costs and reduces benefits. The authors further explain that due to unequal opportunities for economic advancement, a problem of adding up was created. This problem affected countries that wished to attain Oligarchic wealth and countries that wished to maintain it. In addition, the intense competition that resulted from generalized industrialization efforts prevented First World countries from attaining their wealth and undermined the industrial foundations of oligarchic wealth of First World countries. In the 1970’s, this was actualized as intense worldwide competition adversely affected the First World countries. Third World countries benefited in terms of industrialization and economic advancement as natural resources had higher prices and had access to large supply of credit and investment. A â€Å"fear of falling† was created among First World countries due to their de-industrialization. The U. S. adopted neo-utilitarian and state minimalist doctrines as a response to the U. S. hegemony crisis. According to Bourdieu, the response of the U. S. an be characterized as a stepping up of investments within the disintegrating Keynesian framework of state action and capital accumulation. By 1980, the U. S. specialized in global financial intermediation and speculation. This new innovation by the U. S. was a more profitable innovation as this market niche was not overcrowded like the industrialization market niche. This contributed to the rattling of the reoccurrence of the North-South divide as the restructuring led to large capital outflows in Third World countries, as proven by Mexico’s default in 1982. This further led to the division in the fortunes of Third World countries because when the U. S. ’s demand for cheap industrial products grew, East Asian countries had an advantage over Sub-Saharan Africa and Latin America because they were able to provide these manufactured goods. Finally, the development project experienced a crisis during this restructuring. Third World countries had not experienced any benefits from this development effort as promised. Third World countries reluctantly joined the new illusio or globalization project which was propagated by the Washington Consensus which called for open markets and intense competition. In the final subsection titled Limits and Contradictions of the Neoliberal Counter Revolution, the authors seek to explain how stable the new illusio is expected to be and if there are signs of future subversion of the Northern-dominated global hierarchy of wealth in present trends. The authors state that the new illusio is a global system characterized by unstable mix of large and persistent inequalities (Arrighi,G,. t al. 2003). Furthermore, sources likely to destabilize the global project are presented. This includes the restoration of the US hegemony and Western wealth and non-compliance of Third World countries in opening up their economies fully. Finally, the authors explain that the demand for a New International Economic Order will have impact on the re-emergence of East Asia as a dynamic region of global economy and emphasize that the present and future of the global hierarchy of wealth may be China’s expansion.

Accounting Applications Essay Example | Topics and Well Written Essays - 750 words

Accounting Applications - Essay Example Value addition allows firms to effectively market their products and services, while putting emphasis on the power of brand rather than the commodity. Through value additions, firms can charge higher prices and enjoy competitive advantage. This is because products and services with higher added value are less price-elastic and difficult to be copied by the rival companies. Addition of value can either enhance the product’s value or price. For example, offering one month of free support on new software would be a value-added attribute (Pramanik 2005).The primary purpose of job functions in MYOB is to group certain transactions into a reportable entry. This is achieved by assigning a job for each profit centers, which for the case of the printing business can be assumed to be the two divisions including Hamilton and Auckland. Henceforth, every transaction that belongs to each division (profit center) is assigned to a job that is associated with it. Job reports, which represent t he profit centers, are used to report the activity of each job. A job function is set up to follow income and expenses associated with service jobs. This function is especially helpful when performing multiple jobs for a particular customer. A suitable job number is allocated to each amount every time the user executes a transaction. This feature allows the user to relate different jobs with different amounts in a single transaction. By creating a jobs budget analysis, a profit and loss statement for each job and actual results can be prepared and compared with the budgeted values, for each profit center. Ideally, job function is useful for companies that perform more than one job for the same customer, for example the printing business could be performing different jobs in the two divisions, but for the same customer. This is made possible by MYOB because it allows such jobs to be created underneath the name of the customer. Furthermore, a printing business can use job function for each service performed or goods transacted in order to track the services and products that are most profitable and those that eventually generate losses. This information can be used to prepare comprehensive reports, which enables the company to analyze all the transactions they have made with the business during a certain period (MYOB 2006). The business of printing can assume each of its two divisions as distinct profits centers, for which it can track income and expanses separately. The jobs function can be used to group transactions belonging to each division (profit centers). The performance of each division can then get tracked and relevant reports generated accordingly. Additionally, to breakdown a job into distinct parts, a firm can use sub-jobs (MYOB 2006). Category function The category function allows firms to track profitability of properties, offices and other segments associated with the business in question. For every time users input a transaction, they are require d to assign the category that suits its description. For the case of a printing business with two divisions, we can take each division as an individual category and then track the profitability of the products they produce: say, product A, product B, and product C for Hamilton and product A, product B, and product C for Auckland division. Thereafter, a profit and loss statement can be prepared for each division. Examples of transaction that can be assigned categories include: general journal entries, receive money, historical sales and purchases, inventory adjustments, inventory transfers, purchases,

God Grew tired of us Essay Example | Topics and Well Written Essays - 250 words

God Grew tired of us - Essay Example Even as the film specializes in this particular historic incidence, it allures to similar distress faced by innocent civilians in other African countries as a result of political fallout and persistent warfare. As they persistently strive to endure or at least survive the distress, hope is seemingly lost along with faith and the promise of better days. Written in their faces are memoirs of despair, misery, and desolation. They look up to God only He is seemingly absent or ignorant of their plight. Even as all hope seems lost, there appears to be some hope in humanity as witnessed in the actions of well-wishers and the humanitarian assistance offered by Red Cross and the UN. The fleeing men found some reprieve as the exodus took a detour heading south into Kenya’s Kakuma refugee camp. As one of the worst humanitarian crises in the Horn of Africa, the exodus from Sudan offers various perspectives on the role of humanity and how our actions have consequences on others. Love, compassion, and kindness may be lost on some of us but it still runs deep among a passionate minority of

LNG as Fuel for Aircraft Essay Example | Topics and Well Written Essays - 1000 words

LNG as Fuel for Aircraft - Essay Example Conceptual Configuration 1.1 Liquefaction Cycle Liquefaction allows gas to be stored economically. Propane Precooled Multi-Component Refrigerant Cycle (Carson’s Report, pg 221) will be used to create the LNG from the natural gas feed. This process also known as the C3-MR system is used widely in today’s LNG industries. This system uses a multi-component refrigerant, usually nitrogen, methane, propane, butane, ethane and pentane to condense and evaporate natural gas in one cycle over a wide range of temperatures.( http://books.google.com.au/books?id=b14hnWUAOPYC&pg=PA115&lpg=PA115&dq=propane-precooled+multi-component+refrigerant+cycle&source=bl&ots=NyBe3x3X2H&sig=lGG5YDOJ9TkF_ntOmXjcG2Es2Fc&hl=en#v=onepage&q=propane-precooled%20multi-component%20refrigerant%20cycle&f=false) 1.2 Storage Facility In this section we will show our storage facility by calculating the storage capacity needed (table 1.2.1), studying the current LNG storage tanks and their capacity and choosing the appropriate facility for our project. Storage Capacity                Number of Flights per day    14                      Usage per Flight          LNG Density (kg/m^3)    455 Weight (kg)    26043.97 Volume(m^3)    57.23949                      Usage per Day          LNG Density (kg/m^3)    455 Weight (kg)    364615.6 Volume(m^3)    801.3529                   Needed storage capacity per day (m^3)                LNG 801.3529             Annual Storage Capacity (m^3)                LNG 292493.8    Table 1.2.1 Storage Capacity Calculation LNG is a cryogenic liquid. The term â€Å"cryogenic† means low temperature, generally below -73 °C. LNG is a clear liquid, with a density of about 45% that of water. The LNG is typically stored in double-walled tanks at atmospheric pressure. The storage tank is actually a tank within a tank. The annular space between the two tank wal ls is filled with insulation. The inner tank, in contact with the LNG, is made of 9% nickel steel, suitable for cryogenic service and structural loading of LNG. The outer tank is generally made of carbon steel or prestressed concrete. 1.3 Processing Facility This stage includes the requirements to sub-cool LNG prior to the loading into the aircraft fuel pods. Lng needs to be sub cooled to -161 degrees Celsius for it to remain in the liquid form. 1.4 Distribution Facility Our distribution facility will include pipings, pumps and hydrants required to deliver LNG from the storage tanks to the aircraft. Pipeline System As the liquefaction and storage facilities are within the airport boundary, the pipeline costs will be lesser than that of distribution and transportation through trucks. Sizing requirements to meet the distance from the storage tanks to the aircraft. To be able to simultaneously fill 2 aircrafts at one time. Under the ground (trench covered by open grating) to prevent he at penetration. Pipeline insulation by thick polyurethane to prevent heat infiltration. 2. Ground Systems Operating Procedure The primary operations that will be considered in this section: Receipt of gas for liquefaction Liquefaction Storage Delivery of LNG In our project, we will be receiving liquefied natural gas, which will eliminate the process of liquefaction. The reason for such an arrangement would be that the amount of LNG usage for our operation does not require a facility to produce LNG with a natural gas feed. Also, costs are not feasible to create a natural gas feed at the airports. With this, we move on to the

Cell Sat Essay Example | Topics and Well Written Essays - 4000 words

Cell Sat - Essay Example Calls whose orbits are a lot of times higher than normal satellites, are also known as geosynchronous satellites, offer no time delay in the voice and almost no echo effect. So to achieve this satellite phone will be using Low Earth orbiting satellites. CellSat will be designed on path diversity architecture which offers overlapping satellite coverage, so that any call can be made available to be handle from many satellites in any location. This will result in fewer dropped calls. Motivation is any need that an individual seeks to satisfy. Before becoming a motive, it has to have intense stimulation or arousal. The motives are classifies as biogenic and psychogenic needs. Biogenic needs are need for drinks, sex and bodily comfort. Psychogenic needs are psychological needs which are also known as secondary needs, such as the need for nurturing, independence and achievement. Motivation can also be described as wanting like someone, which is why companies hire celebrities so that the consumers can be attracted towards them, and be motivated to buy that product. For instance David Beckham appeals to the youngsters and he is a brand ambassador of a lot of products. It is because of him that people buy the products, may be because they want to be like him. It is one of the psychogenic needs (Stein)Companies around the world spend billions of dollars for making a tagline and the right message for their products since motivation and perceptions influence consumer beh avior in many ways. For a consumer market, anything can be a motivational factor. Like promoting a product through celebrities, is one of the most important motivational factor these days.. For any market, especially the UK market, Celebrities likely David Beckham can be a lot appealing to the youth market while those like Stephen Fry appeal to the more scholarly and discerning people. It is a

Response Essay Example | Topics and Well Written Essays - 250 words - 39

Response - Essay Example There is clearly scanty investigation leading to insufficient evidence to incarcerate the two friends of Absalom. The case should have been adjourned. If justice was to prevail, the judge should have adjourned the case until adequate investigation is done and plenty of evidence is brought forth to aid in just and informed judgment. The judge’s law lecture was to expose unjust legal system, which works to oppress a section of the society. Though sympathetic with Absalom, the judge is imprisoned by the unjust legal system in his decision making. By â€Å"going into a community," Msimangu meant joining the church and becoming a monk. He is doing this to spread the gospel of love amidst injustices facing black South Africans, which can only be triumphed by selfless love. Kumalos emotional reaction to seeing his brother is show forgiveness. Kumalo call Msimangu "Friend of friends" because of the latter’s decision to join the church, which is a home for Kumalo. It is a welcome expression to Msimangu. In book III, Kumalo is healed form grief caused by land and family. When rains end drought and Kumalo receives Absalom’s letter, happiness creeps in from land and family easing Kumalo’s grief. Arthur’s son unites separate worlds leading to reconciliation between whites and blacks. Msimangu gives up worldly possessions, which is an indication of

Genetically modified seeds Assignment Example | Topics and Well Written Essays - 500 words

Genetically modified seeds - Assignment Example This report summarizes public awareness on GM seeds, their benefits, risks, safety concerns, environmental concerns; and makes recommendations based on these findings. This study uses simple random sampling. The population of the sample includes individuals in the neighbourhood who were randomly selected. Findings are based on case data to derive general conclusions. To meet the objectives of this study, a questionnaire focussing on the objectives of the study was established. Most people said that there is little public awareness about GM seeds. However, eight out of fifteen respondents said that over 70% of foods in grocery stores contain an ingredient grown from GM seeds, which did not surprise them. The results showed that most consumers do not have entrenched knowledge about the benefits and risks of genetically modified seeds. However, most people are suspicious that GM seeds pose health and environmental risks. People are generally uncertain about consumer benefits from GM seeds. Environmental threats posed by GM foods are the leading contributors of these uncertainties. Although most people are concerned about safety of GM seeds, more concern is on the risk these seeds pose to the environment. When asked on benefits of GM seeds to consumers and farmers, nine out of fifteen respondents indicated that GM seeds have richer nutritional value, higher quality and are better priced. Five of the respondents claimed that GM seeds are drought resistant, pest resistant and weed resistant. Most respondents were aware that the seeds would ensure adequate food supply for the booming population. Six respondents argued that GM seeds would lead to high quality foods free from chemicals needed to keep pests and weeds away. Eleven respondents felt that GM seeds would greatly benefit farmers in producing high yields and reducing production costs. Results indicated concerns about future

Walmart. Final project Lab Report Example | Topics and Well Written Essays - 1250 words

Walmart. Final project - Lab Report Example SWOT analysis refers to the evaluation of an organization strengths, weaknesses, opportunities, and threats. A SWOT analysis offers an insight into an organization management strategy and the potential for success. Wal-Mart is an international company that provides home-based products at affordable prices. The company utilizes its strength in each of the market distributed worldwide, to meet the demands of their international and regional consumers. This paper seeks to provide a strategic insight of the company and a detailed SWOT analysis. Wal-Mart is a large wholesale distributor in the world that can afford modern construction technologies. For instance, during the year 2011, the company was ranked position one by Fortune 500 (Morse & Glassman, 30-40). Its operations are distributed worldwide and there is no worthy rival. Owing to its large influence on the market, Wal-Mart has the potential to replicate its best architectural techniques in all its stalls across the world (Roberts & Berg, 40). Wal-Mart uses variety of construction materials such as red bricks, steel-iron alloys, and coagulated tiles. In addition, it can suit its construction model with its retail products that cover cuts across different categories including apparels, domestic wares, and grocery. Wal-Mart’s dominant position allows it to benefit from high sales volume. In general, Wal-Mart’s strength includes international operations, scale of operations, wide range of products and cost leadership strategy (Hicks, 20-25). Wal-Mart is large supplier of domestic products and operates vast centers that require large construction space. This acts as a disadvantage as the company limit cannot expand beyond urban areas due to space. Research has shown that Wal-Mart has experienced loss in its store sales for the last eight years due to limited space (Kneer, 24). As such, Wal-Mart is required to develop new stores to accommodate fully its strengths concentrated in urban areas. This is

No Research Paper Example | Topics and Well Written Essays - 1500 words

No - Research Paper Example These dogmatic traditional roles place women at a lower pedestal than the elevated platforms that their male counterparts proclaim so proudly. Despite all this discrimination, women have risen to overcome this uphill task through their in born strengths and power. I believe that women are strong, powerful, competitive and equal to men in all avenues of life and if provided with equal opportunities, they are bound to excel even where men have failed. The traditional traits that women are given include sensitivity, apprehension and warmth while in contrasting fashion, the men pose as emotionally stable, dominating, vigilant. These stereotyped traits are in essence transferred to their roles as women end up being viewed as having passive, caring and nurturing and subordination tendencies unlike men. Men on the other hand enjoy a stronger role that proclaims that they are strong, aggressive and dominating over women. However, these stereotyped views are not always reliable as it has been found that either gender has the ability to exhibit roles previously not associated with. As history has shown us, men can also be caring and sensitive while women have shown courage and dominance as is seen in leadership-oriented careers. However, the sexism differs in severity from one society to another as each society has its own values, systems and assigned gender roles. Since time immemorial, art has been used to represent and paint the society as it is. As forms of art, films have been used to advocate for, against or even to represent various aspects in society. Films have been used to depict the rot and evil in society, celebrate the good and righteous and also to issue warning against trends that might affect society in the future. The same principle applies to the acclimated trio of timeless classics: Metropolis, Alien and 2001: A Space Odyssey that in their own unique ways

How Christians put there believe of helping others into practise Essay Example for Free

How Christians put there believe of helping others into practise Essay Helping others is a big part of being a Christian. One of the commandments is Love thy neighbour; so many Christians do what they can to help. Charities are a popular way of helping the poor. Both Christian and non-Christian charities provide a wide range of help for the poor and needy. Christian Aid was set up in Britain and Ireland at the end of the Second World War. Its main aims were to improve the quality of peoples lives, particularly those of refugees who were struggling to cope with the aftermath of World War Two. It also funded Churches to help repair damage caused by the war. Eventually Christian Aids work started to involve other countries. It now has an income of approximately à ¯Ã‚ ¿Ã‚ ½40 million a year, and there are forty churches in the United Kingdom and Ireland who are part of Christian Aid. Most of the money, which they make through door-to-door collections and donations from members of the public and various churches, is put towards development work to help people in the long term. There are many other Christian charities that help in different ways. The Church of England Childrens society helps children in need. The Hospice Movement helps terminally ill people live out there life in a relaxed, caring environment making the experience less stressful for the patient and the patients family. Another famous Christian organisation is the Samaritans which was set up by Chad Varah, a priest. Chad Varah set up this organisation because horrified to find out that 3 suicides took place every day in London. He believed that the best way to help someone who was contemplating committing suicide was to talk to them. He set up a phone in his church and advertised locally for advice for people who were feeling suicidal. Now The Samaritans deal with 2 250 000 calls a year Sir John Templeton is a famous charitable Christian. He grew up in a poor family on a farm in Tennessee. He was educated at both Yale and Oxford University and he became a financial consultant in New York. Throughout his life he gave 10% of his earnings (a process called tithing) to help the poor. Eventually he became very wealthy running a multimillion dollar investment company, where he successfully managed funds for over two million people world wide. In 1972 he started the Templeton prize to be awarded for progress in religion. The Templeton prize is now worth more than the Noble Peace Prize. Fifteen years later he was knighted for services in philanthropy. In 1992, he sold his investment company for $400 million. He still gives money to support projects around the world. George Macleod is another famous charitable Christian. In 1938 he set up a Christian community on Iona, an island off of Scotland. He found volunteers to learn building, stone masonry and carpentry skills and together they rebuilt Ionas ruined abbey. After that he opened a centre to provide shelter for young people from across the world to live in a community. The people of this community cook, clean, garden and work away. When they are not working they pray. The people who live there feel it is better for everyone to share and live in a close community than be rich and not. Oscar Romero was born in 1917. He became Archbishop of El Salvador in 1977. When he took his post his meekness encouraged the corrupt authorities to take advantage and step up there reign of terror against the church; priests were murdered and tortured. When he witnessed the murder of a particular priest Romero began to think differently. He began to speak out against the government in his sermons. In March 1980 he was shot while speaking out against the government in a hospital chapel. He is seen as a great martyr, who took the greatest sacrifice for what he believed in.

Inflation within the Indian Economy

Inflation within the Indian Economy By inflation one generally means rise in prices. To be more correct inflation is persistent rise in the general price level rather than a once-for-all rise in it, while deflation is persistent falling price. A situation is described as inflationary when either the prices or the supply of money are rising, but in practice both will rise together. These days economies of all countries whether underdeveloped, developing as well developed suffers from inflation. Inflation or persistent rising prices are major problem today in world. Because of many reasons, first, the rate of inflation these years are much high than experienced earlier periods. Second, Inflation in these years coexists with high rate of unemployment, which is a new phenomenon and made it difficult to control inflation. An inflationary situation is where there is too much money chasing too few goods. As products/services are scarce in relation to the money available in the hands of buyers, prices of the products/services rise to adjust for the larger quantum of money chasing them. Inflation is no stranger to the Indian economy. The Indian economy has been registering stupendous growth after the liberalization of Indian economy. In fact, till the early nineties Indians were used to ignore inflation. But, since the mid-nineties controlling inflation has become a priority. The natural fallout of this has been that we, as a nation, have become virtually intolerant to inflation. The opening up of the Indian economy in the early 1990s had increased Indias industrial output and consequently has raised the India Inflation Rate. While inflation was primarily caused by domestic factors (supply usually was unable to meet demand, resulting in the classical definition of inflation of too much money chasing too few goods), today the situation has changed significantly. Inflation today is caused more by global rather than by domestic factors. Naturally, as the Indian economy undergoes structural changes, the causes of domestic inflation too have undergone tectonic changes. The main cause of rise in the rate of inflation rate in India is the pricing disparity of agricultural products between the producer and consumers in the Indian market. Moreover, the sky-rocketing of prices of food products, manufacturing products, and essential commodities have also catapulted the inflation rate in India. Furthermore, the unstable international crude oil prices have worsened the situation. CAUSES OF INFLATION The different causes of inflation which are experienced in Indian economy in a large proportion would be:- Demand-pull inflation: This is basically when the aggregate demand in an economy exceeds the aggregate supply. It is also defined as `too much money chasing too few goods. Bare-boned, it means that a country is capable of producing only 100 items but the demand is for 105 items. Its a very simple demand-supply issue. The more demand there is, the costlier it becomes. Much the same as the way real estate in the country is rising. Cost-push inflation: This is caused when there is a supply shock. This represents the condition where, even though there is no increase in Aggregate Demand, prices may still rise. I.e. non availability of a commodity would lead to increase in prices. This may happen if the costs of especially wage cost rise. Imported Inflation: This is inflation due to increases in the prices of imports. Increases in the prices of imported final products directly affect any expenditure-based measure of inflation. They play an important role in driving the rise in domestic prices. The rise in the global prices of crude oil and agricultural commodities, including food grains, and industrial products, and setbacks to global economy resulting from sub-prime mortgage disaster and US recession have contributed to Indias inflation. OTHER CAUSES: When the government of a country print money in excess, prices increase to keep up with the increase in currency, leading to inflation. Increase in production and labour costs, have a direct impact on the price of the final product, resulting in inflation. When countries borrow money, they have to cope with the interest burden. This interest burden results in inflation. High taxes on consumer products, can also lead to inflation. An increase in indirect taxes can also lead to increased production costs. Inflation can artificially be created through a circular increase in wage earners demands and then the subsequent increase in producer costs which will drive up the prices of their goods and services. This will then translate back into higher prices for the wage earners or consumers. As demands go higher from each side, inflation will continue to rise. MEASURING INFLATION Inflation in India is mainly estimated on the basis of fluctuations in the wholesale price index (WPI). The wholesale price index comprises of the following indices: Domestic Wholesale Price Index (DWPI) Export Price Index (EPI) Import Price Index (IPI) Overall Wholesale Price Index(OWPI) The new inflation index has already commenced. The index has changed the composition of the Wholesale Price Index (WPI) series. The new data series lowers weight age of the more volatile food items and correspondingly hikes that of core manufacture, products. The new series has incorporated consumer items such as ice cream, mineral water, refrigerator, computer, and TV. The price volatility in these items is relatively limited as compared to fuels or food products. The data released by the Ministry of Commerce and Industry is the first that uses the new base year of 2004-05 and covers a wider basket of goods. The old series used 1993-94 as the base year. The release of the current series of WPI with 1993-94 as its base will be discontinued. The new basket of the WPI has a broader representation of commodities, change in base year and lower weights accorded to primary articles. Problems Due to INFLATION It has been reported that the manufacturing capacity in India is running around 95 per cent, which usually means it is running at full capacity. Therefore, when the price of manufactured products is increasing, it means that demand is usually higher than supply and that is a clear case of demand-pull inflation. On the primary goods front, which consists of fruits, vegetables, food-grains etc, it is not that straight-forward. It has certainly been all over the news that the prices of fruits and vegetables are increasing and a trip to the supermarket or local grocery shop will testify to that. Although it is a clear case of demand-pull inflation, on the other, it is also a bit of a supply shock when one considers the fact that there is an abnormally high percentage of fruits and vegetables that goes to waste because of the lack of cold-storage facilities. Some estimates say 50 per cent of produce goes to waste and that is a conservative number. The fuel price hike is a straight example of cost push inflation. When OPEC (The Organization of the Petroleum Exporting Countries) was formed, it squeezed the supply of oil and this caused oil prices to rise, contributing to higher inflation. Since oil is used in every industry, a sharp rise in the price of oil leads to an increase in the prices of all commodities. The in depth problems due to inflation would be: When the balance between supply and demand goes out of control, consumers could change their buying habits, forcing manufacturers to cut down production. Inflation can create major problems in the economy. Price increase can worsen the poverty affecting low income household. Inflation creates economic uncertainty and is a dampener to the investment climate slowing growth and finally it reduce savings and thereby consumption. The producers would not be able to control the cost of raw material and labour and hence the price of the final product. This could result in less profit or in some extreme case no profit, forcing them out of business. Manufacturers would not have an incentive to invest in new equipment and new technology. Uncertainty would force people to withdraw money from the bank and convert it into product with long lasting value like gold, artefacts. The imbalances inflation has created in the Indian economy:- It has created a new rich class in social and political lives who are corrupt themselves and also corrupt the overall society. The increased prices reduced the capacity to save and people preferred present consumption to future consumption. It has provided protection and subsides to industries which bred inefficiency. It has lead to misallocation of resources due to distortion of relative prices and finally a redistribution of wealth from the poor to the rich. It disturbs balance of payments. Controlling method Firstly save!!! As much of our money as possible should be saved. This will reduce the demand on the economy and hopefully reduce inflation. Do not overuse daily essentials like cooking gas, electricity etc. Cut down on inessentials when buying groceries. Look for cheaper alternatives to products that we normally buy. Keep roads, highways, sidewalks, etc., beautified to help attract tourism and bring additional monetary into a growing economy. Stop illegal immigration. Illegal activities reap the benefits of the country but dont pay taxes. Government-backed investment schemes such as Post Office Savings Schemes, Public Provident Funds (PPF) and National Savings Certificates (NSC) are best to invest in when inflation is slowly inching up and we are only looking at safety, not returns. Invest in short term deposits and funds, commodities and property. This will help we to slowly reach our financial goals while safeguarding our hard-earned money Objectives To know the impact of inflation on the consumer. To know that consumer decision for purchasing at the time of inflation To know that how consumer manage the daily needs purchase at the time of inflation. To know that how inflation effect the economy To know that how consumers reduce their consumption at the time of inflation. REVIEW OF LITERATURE 1. MEASUREMENT OF CONSUMER GAINS FROM MARKET STABILIZATION. Wright D.Brain and Williams C. Jeffery(3 August 1988)in this article observed that partial equilibrium analysis is appropriate, there is little difference between exact measures of consumer gains from market stabilization and approximations such as expected change in marshallian or hicksian consumer surplus. Careful specification of the nature of stabilization is more crucial than the choice of welfare measure. It is important to represent correctly the demand curvature and supply response and to determine whether general equilibrium responses can be ignored. In any event, an improved analytical approximation and a simple numerical method for calculating the exact measures make it unnecessary to rely on suspect measures. 2. SEARCH, STICKLY PRICES AND INFLATION:- DImoand A.Peter(FEB.1992) in this article observed that equilibrium in a market with free entry where consumers search and firms set prices on individual units of the commodity. The prices attached to newly produced goods are continuously adjusted. Prices attached to previously produced goods can only be changed at a cost. Thus inflation reduces the real price of goods in inventory awaiting sale. The presence of previously priced goods lowers the reservation price of customers. Thus, inflation cuts into the market power created by the need to search for the good. Consumer welfare is inverse $u$-shaped in inflation with a strictly positive optimal inflation rate. 3. Inflation in India during the 80s: An Analytical Review:- Samanta GP (Feb. 19, 1994) in this article observed that Structural constraints play a major role in the movement of the general price level in developing countries like India. Thus the inflationary dynamics in these countries cannot be explained purely as a monetary phenomenon. Even aggregative analysis, taking demand and supply factors along with monetary variables, has been found to be empirically unsatisfactory as quantifying the impact of any one variable on sectoral prices is not easy. This study attempts a disaggregative analysis by considering the structural variables first and then analysing the influence of monetary aggregates on sectoral prices taking into account the time series properties of price indices and specifying the sectoral price equations. 4. How best to model inflation in India:- Balakrishnan pulapre (1 April 2002) in this article observed that Econometric specifications relating to two well-known explanations of inflation are generated and, using data from the Indian economy, the principle of encompassing is brought to bear upon the choice between these. The results are conclusive for two tests, which is itself of interest because we have non-nested models here and the tests could in principle have resulted in each model rejecting the other. It appears then from the past experience of the Indian economy that the policymaker is advised to consider sectoral price behaviour explicitly when attempting to model the inflationary process. 5. COMMODITY PRICES, MONEY AND INFLATION:- Browne Frank and Cronin David (11 April 2007) in this article observed that The influence of commodity prices on consumer prices is usually seen as originating in commodity markets. We argue, however, that long run and short run relationships should exist between commodity prices, consumer prices and money and that the influence of commodity prices on consumer prices occurs through a money-driven overshooting of commodity prices being corrected over time. Using a co integrating VAR framework and US data, our empirical findings are supportive of these relationships, with both commodity and consumer prices proportional to the money supply in the long run, commodity prices initially overshooting their new equilibrium values in response to a money supply shock, and the deviation of commodity prices from their equilibrium values having explanatory power for subsequent consumer price inflation. 6. COMPARING PARTIAL AND GENERAL EQUILIBRIUM ESTIMATES OF THE WELFARE COST OF INFLATION:- Gillman Max (2 July 2007) in this article observed that Reserve banks worldwide have been moving towards zero inflation policies. Confusion clouds the welfare cost of maintaining such inflation policies despite the best attempts at clarification. Monetary theory research has shifted from partial to general equilibrium economies. This shift has left the partial equilibrium estimates of the welfare cost of inflation below most of the general equilibrium estimates. Put on a comparable basis, partial equilibrium estimates compare more closely with the general equilibrium estimates. Furthermore, evidence suggests that integration under the money demand function appears applicable in general equilibrium economies. Finally, the estimates depend on the elasticities of money demand and the underlying structural parameters. 7. Inflation targeting in India: issues and prospects Jha Raghbendra (mar. 2008) in this article observed that evaluation the case for inflation targeting (IT) in India. It states the objectives of monetary policy in India and argues that, with widespread poverty still present, inflation control cannot be an exclusive concern of monetary policy. The rationale for IT is spelt out and found to be incomplete. The paper provides some evidence on the effects of IT in developed and transition economies and argues that although IT may have been responsible for maintaining a low inflation regime, it has not brought down the inflation rate itself substantially and or changed the volatility of the exchange rate. Output movements in transition countries adopting IT have been higher than in developed market economies. I discuss Indias experience with using nominal targets for monetary policy and why India is not ready for IT. Further, even if Indias central bank wanted to, it could not pursue IT because the short-term interest rate does not have a significant effect on inflation. The paper concludes by listing monetary policy options for India. 8. Competition and Price Variation When Consumers Are Loss Averse :- Heidhues, Paul, and Botond Koszegi. (Sept 2008) in this article observed that of price competition with differentiated products by assuming that consumers are loss averse relative to a reference point given by their recent expectations about the purchase. Consumers sensitivity to losses in money increases the price responsiveness of demand and hence the intensity of competition at higher relative to lower market prices, reducing or eliminating price variation both within and between products. When firms face common stochastic costs, in any symmetric equilibrium the mark-up is strictly decreasing in cost. Even when firms face different cost distributions, we identify conditions under which a focal-price equilibrium (where firms always charge the same focal price) exists, and conditions under which any equilibrium is focal. 9. The Misperception of Inflation by Irish Consumers:- David Duffy in this article The Misperception of Inflation by Irish Consumers observed that Perceptions and forecasts of inflation have the potential to impact on a range of economic outcomes. We reveal large, systematic overestimation of inflation by Irish consumers, which varies by social group. In contrast to previous work in this area, our models suggest the upward bias and the variation by social group should be considered substantially separate phenomena. We also offer evidence that inflation misperceptions are linked to attitudes and intentions with respect to consumption and saving and, hence, are likely to affect household decision-making. The findings therefore raise issues regarding the relationship between financial literacy and consumer behaviour. 10. Extracting information on inflation from consumer and wholesale prices and the NKE aggregate supply curve. Goyal Ashima and Tripathi Shruti in this article observed that Since consumer prices are a weighted average of the prices of domestic and of imported consumption goods, and producer prices feed into final consumer prices, wholesale price inflation should cause consumer price inflation. Moreover, there exist a long-term equilibrium relationship between consumer and wholesale price inflation and the exchange rate. But we derive a second relation between the price series from an Indian aggregate supply function, giving reverse causality. The CPI inflation should Granger cause WPI inflation, through the effect of food prices on wages and producer prices. These restrictions on causal relationships are tested using a battery of time series techniques on the indices and their components. We find evidence of reverse causality, when controls are used for other variables affecting the indices. Second, both the identity and the AS hold as long-run co integrating relationships. There is an impor tant role for supply shocks. Food price inflation is co integrated with manufacturing inflation. The exchange rate affects consumer prices. The insignificance of the demand variable in short-run adjustment indicates an elastic AS. There is no evidence of a structural break in the time series on inflation. Convergence is slow, and this together with differential shocks on the two series may explain their recent persistent divergence. ANALYSIS After study on this topic I can understand that the inflation effect the consumer decisions like their consumption decision, saving decision and it effects the future expectation of buying. Inflation always hurts our standard of living. Rising prices means we have to pay more for the same goods and services. If our income increases at a slower rate as inflation, our standard of living declines even if we are making more. Inflations main consequence is a subtle reduction in our standard of living. Inflation doesnt affect everything equally. Gas prices can double while our home loses value. This makes financial planning more difficult. Inflation is really bad for our retirement planning because our target has to keep getting higher and higher to pay for the same quality of life. In other words, our savings will buy less. As a result, we will need to save more today to pay for higher priced goods and services in the future. Since everything we buy today costs more, so we have less left-over income available to save. Inflation has another bad side-effectonce people start to expect inflation, they will spend now rather than later. Thats because they know things will only cost more later. This consumer spending heats up the economy even more, leading to further inflation. This situation is known as spiraling inflation because it spirals out of control. Inflation is important if we are holding bonds or Treasury notes. These fixed price assets only give a fixed return each year. As inflation spirals faster than the return on these assets, they become less valuable. As they become less valuable, people rush to sell them, further depreciating their value. As their value becomes lower, the U.S. government is forced to offer higher interest rates to sell them at all. This increases mortgage interest rates. We should be wary, in this post, about cost-push inflation. With wages increasing and input prices (thanks to oil/petrol/gasoline) increasing, prices consumers pay have to increase with the costs-of-production. In turn we demand higher wages, and with a squeezed supply of labour we can get them, sending prices higher still. In the graph nicked from the textbook use, example economy has expanded beyond potential real GDP (i.e. Full Employment). In the labour market this means more jobs than people (keeping it simple), driving up wages. In the consumer market it means more demand than supply, driving up prices, which drive up wages do you see the spiral? In fact our economy will not sustain unemployment below the Non-Accelerating Inflation Rate of Unemployment. Thus we end up back at Full Employment in the graph, inexorably, but along the way weve picked up positive inflation. METHODOLOGY The methodology used was secondary research. Data and findings from the research papers and articles of other people was selected and reviewed. Brief review of all the articles and papers studied has been given in the Review of Literature. These all articles were studied deeply to gather maximum knowledge of the Report on the topic Inflationary incidence on consumer equilibrium. Though no research has been done on the comparative Analysis of inflationary incidence on consumer equilibrium but this paper collected data from the news articles available from different sources. CONCLUSION After study this topic I found that Inflation directly affected to consumer equilibrium. At the time of inflation increases the prices of commodities increases which reduce the purchasing power of the consumers, and consumers have to reduce the consumption. Inflation has another bad side-effectonce people start to expect inflation, they will spend now rather than later. Thats because they know things will only cost more later. This consumer spending heats up the economy even more, leading to further inflation. This situation is known as spiraling inflation because it spirals out of control. After study this topic I found there are some advantage and disadvantage of inflation. Advantages People feel richer (money illusion). Unexpected inflation benefits borrowers Could be from extra growth in the economy or extra money which would lead to lower unemployment rates. If prices rise, then a currency devalues which would lead to growth in the export sector. Disadvantages Lower retain-able income due to higher expenditure. Expensive loans burdening those who have taken loans on floating rate and also shelving or postponing plans of many to most people. Increase in raw materials might further increase prices such that a lower inflation number overall does not really mean lower price of final goods. There is problem of complacency with increase of fuel price auto prices have gone up. Even if the prices come down later does anyone think that the prices will be revised downwards.

Gender and Religious Discrimination in Islamic Countries

Gender and Religious Discrimination in Islamic Countries ANTHROPOLOGY: CONFLICT AND CULTURE Introduction Some of the vices of the society that were supposed to have been done away with ages ago are still so pronounced in the society today. There are some controversial cultural practices that continue to thrive even in this 21st century though have been passed by time: such includes the discrimination of the minority in the society. Its expected that with the development emanating form advanced science and technology, men should have developed parallel with technological advance hence overlook some destructive cultural practices based on myths proven scientifically to be wrong. This is not the case as religious and gender discriminations continue to deepen its roots in many cultures especially among the Muslims. This paper endeavors to unveil the evils of minority discrimination based on religious laws. The minority discussed in this paper are the religious and gender based in Islamic nations using a case study of Saudi Arabia. This study is based on a thesis statement that discriminatio n based on Religion and gender is pronounced and in continuity in Islamic based nations. The religious cultures are the sources of the controversies and minority discriminations. Discrimination The concept of discrimination has triggered much reaction in the society we live today because the adverse effects it has on the victims. Discrimination is the treatment taken against an individual or a group of people and based on category or class (Benton, 2007). According to the United Nations, discriminatory behaviors may take a variety of forms but all having a common factor: they include some form of rejection or exclusion. Any action that treats a group of people in an unfair manner because of their membership to a particular social group is discrimination (United Nations Cyber School-Bus, 2010). Minorities and Discrimination The minorities in the society are a group of people who do not constitute formulate the dominant majority of the total population in a given society. Minority group does not necessarily mean numerical majority, rather may include any group of people considered subnormal in relation to the dominant group of people in terms of wealth, employment, class, political power, education and social status (Traiman, 2006). The minority may also be referred to as the ‘subordinate group while the majority group may be referred as the ‘dominant group instead of minority and majority respectively. The term minority group is mostly used in reference of an ethnic group which may include: nationality, language, religion, gender and culture. Some other minority groups may include: The working minorities (unemployed and working poor, people with disabilities, age minorities who are older or younger than the typical working class and the sexual minorities (Lovelace, 2006). The commonality of the term ‘minority group is manifest alongside the discourse of collective rights and civil rights gaining prominence from the 20th century. Those who fall under the category of the minority group frequently fall prey to different treatments in the societies and the countries where they reside. The discrimination can be based on the individuals perception as belonging to the minority group failing to notice an individuals personal successes or occur indirectly based on the social structures that do not offer equal opportunities to the entire subject. Those who belong to the categories of the minority groups are often identifiable while tabling of complains of maltreatments and demanding for equal rights (Lovelace, 2006). Religious Discrimination: Saudi Arabia case study The focus of this paper is to look into the minority groups in the Islamic nations and how they are discriminated by the society and the governing laws within their nations. The two major categories of minority groups within the Islamic culture are the religious minority and gender minority: women. One of the most established Islamic states of the world is Saudi Arabia; though our focus is the Islamic culture in general most of the examples shall be obtained from the monarchy of Saudi Arabia. The kingdom of Saudi Arabia is governed by Sharia laws that are derived from the Holy Quran. The kingdom has no legal protection in relation to freedom of religion hence no authority offers such protection to the minority groups: those who do not profess the Islamic religion such as the Christians and the Buddhists. The requirement of the Sharia law is that all people should be Muslims. The government does not condone a public practice of non-Muslim religions, in fact its illegal. The non-Muslims are only allowed to conduct their worship in private. Nevertheless those limited rights are not always respected and contravention does not necessarily carry a lot of weight (International Labor Office, 2007). The kingdom of Saudi Arabia has a population of about seventeen million with about seven million foreigners. The foreign population includes about 36,000 Americans, 40,000 Eritreans, 130,000 Sri Lankans, 150,000 Lebanese, 250,000 Palestinians, 800,000 Filipinos, 800,000 Egyptians, 900,000 Pakistanis, 1 million Bangladeshis, and 1.5 million Indians. Of the entire population in the Saudi society, the majority are Muslims with minority Christians, Buddhists, Hindus, and Jews. There are very few of the foreigners who are Muslims. There is a high degree of cultural homogeneity as well as high social stratification (Federal Research Division, 2004). The freedom of religion does not exist, Islamism being the official religion; all the citizens are required to be Muslims. The government is an Islamic monarchy declaring Prophet Muhammads Sunna traditions to be the governing constitution. The government is fully conservative observing the precepts of the Quran to govern the country. The government as well as the society do not allow for any separation between the government and religion. The Muslims societies are allowed to adjudicate their legal issues using the Shia Muslims traditions. This is at the expense of the minority groups who are not Muslims since they are judged according to the Muslims laws: this becomes unfair since the non Muslims are not versed with the basic knowledge hence may contravene the laws out of ignorance. On the same note the non Muslims do not enjoy the Christian festivals and holidays since the only permissible public holiday is Eids, Eid Al-Fitr done as a wrapping up of Hajj (International Labor Office, 2007). The religious minority suffers in that the system of education is based on the Islamic laws. Some other religious teachings such as Christian religious Education are not provided for, the parents and guardians have to organize for tutorial classes to teach their children the basics of their religions. Those who have attempted to advocate for some forms of democratic systems or criticized or written opposed the Islamic administration have faced the Sharia law some being imprisoned while others have faced reprisals. The minority groups pay the revenues to the government which is used in the establishment of Mosques. The government also uses collected revenues to pay the Imams who are the prayer leaders and the other mosque employees though it does not permit the establishment of churches (Abir, 1993). The jurisdiction in the legal system treats the majority, Muslims, unequally to the minority: other religions. For example the retribution sort for blood money varies from that of a Muslim man from that of a member of the other religions. The blood money payable to a Christian man is half that of a Muslim man. The members of the other religions are valued 1/16th of a Muslim man (Saudi Arabian Government and Law). Gender Discrimination The acuity of the womenfolk as a minority group facing discrimination has been publicly debated from time immemorial. The concept of gender discrimination is based on belief that women are a lesser sex in the society. Its generally propagated by attitudes and beliefs concerning the gender of a person. The attitudes and beliefs are social nature normally not carrying legal consequences. The treatment of women varies from one society to another and from institution to another (Tofilon, 2005. The advance in development continues to provide for more opportunities for women. Though not many societies have managed to achieve a level of equal rights for all people despite of their gender, the Islamic based countries do not even make the initiative to provide equal opportunities for all. Gender discrimination can arise in different settings. The discrimination may involve an employee being asked some discriminatory questions in job interviews or while working: if a woman presents herself as a Chief Executive Officer of a given company others may doubt her ability to run such a position based on cultural beliefs that a woman ought to take less task positions not such which involves the control off the entire company. Such cultural beliefs have been impacted on women to an extent that some have accepted the position as a reality of life. Unfair discrimination of women follows gender stereotypes that are held by the society (Hyde, 2005). Gender Discrimination in Saudi Arabia The discrimination of women as the ‘minority group is most pronounced among the practitioners of Islamic religion though also very evident in other societies such as in America: it was identified that more than half of the masters degree programs are offered to women though this is not reflected in the management of organizations; over 95% of senior management positions in organizations remain occupied by men (U.S. Glass Ceiling Commission, 1995). In the Kingdom of Saudi Arabia gender discrimination is so pronounced in almost all circles. The greatest challenge in pursuit of gender equality in this monarchy is faced owing to the fact that not many including the womenfolk are willing to see change; many are contented with the status quo. This is chiefly because the discriminations are not perceived by the women since its based on the laws of God: Sharia from the Holy Quran, to them God ordained men to rule as women serve the men (Kline, 2005). Despite the fact that about seventy percent of those enrolled in universities are women only five percent of the workforce is composed of women, 95% of workers are men. This ratio is the most unusual in the world. Any attempt to increase womens opportunities in the working force has faced pronounced resistance from without the government (men citizenly and religious police) and within the labor ministry. The position of a woman is at home according to the Saudi peoples cultures and Islamic religion. Most of these cultures state that a woman was created to take care of her husband and family. The segregation for this minority group is continued even to the home settings where there are some special doors that are set mens usage. In Saudi Arabia women are prohibited even from driving cars and those who drive do it out of contravention of the law, they are very few for not many husbands would allow their wives to drive. They are allowed to fly aircrafts but have to be chauffer driven to the airstrips (Kline, 2005). Women in Saudi Arabia are not even allowed to contend for political positions. They are just allowed to vote. The discrimination of women among the Islamic nations is not only manifest in Saudi Arabia, in Iran there is no much difference; there are so many rights that women are denied from accessing based on the Islamic religion. If a Muslim man commits adultery with a Muslim woman he receives a penalty of 100 lashes, but if with a non Muslim woman there is no provision of the punishment involved. If a non-Muslim man commits adultery with a Muslim woman the penalty is death sentence. Iran law allows a Muslim man to marry a Muslim woman but a Muslim woman can never be married to a none-Muslim man (FIDH report, 2003). Conclusion The discrimination of people in todays society based on beliefs and practices that can not be proven has received vast criticism from many circles. With the current advance in scientific and technological advance its expected that most of the cultural myths that continue to thrive in the society should have been done away with along time ago, but this is not the case. Minority discriminations based of cultural beliefs are so evident in many circles of life especially in the Islamic religious societies. Religious decimation against the minority and gender discrimination are so pronounced in Muslim societies. The minority groups continue to encounter massive challenges in an attempt to fit in these societies. The Saudi Arabia Kingdom which is our case study is a monarchy run in accordance with Islamic religious ethics. The constitution of this monarchy is based on Sharia form the Quran. The greatest percentage of Saudis citizens is Muslims hence all the rest fall under the category of minority group subject to various minority discriminations. Women in the society from time immemorial receive a different perception and treatment by the society. This is based on the belief that they are a weaker sex; the Islamic nations have not been left behind in unequal treatment of women. The paper has outlined the various religious and gender discriminations especially in Islamic based states using the case study of Saudi Arabia. References Abir, M. (1993). Saudi Arabia: government, society, and the Gulf crisis. New York, NY: Routledge. Benton, A. J. (2007). Are Your Genes Protected: Federal Legislation and Genetic Discrimination: The Journal of Gender, Race, and Justice, Iowa City, 10(2), 285-311. Federal Research Division. (2004). Saudi Arabia A Country Study. Montana: Kessinger Publishing. FIDH and the Ligue de Dà ©fense des Droits de lHomme en Iran. (2003). Discrimination against religious minorities in Iran, Paris – France. Retrieved on January 23, 2010 from: http://www.fidh.org/IMG/pdf/ir0108a.pdf Hyde, J. S. (2005) â€Å"The Gender Similarities Hypothesis†, American Psychologist, (International Labor Conference); 96th session, I (B). Publisher International Labor Organization. International Labor Office, (2007), Equality at work: tackling the challenges: global report under the follow-up to the ILO Declaration on Fundamental Principles and Rights at Work International Labor Office Series Volume 91; Volume 96 of Report (International Labor Conference) Report. Publisher International Labor Organization. Kline, J. (2005). Ethics for international business: decision making in a global political economy. New York, NY: Routledge. Saudi Arabian Government and Law. Retrieved on January 23, 2010 from: http://www.jeansasson.com/law_and_government.htm Tofilon, L. (2005). Masters of Discrimination: Augusta National Golf Club, Freedom of Association, and Gender Equality in Golf. The Journal of Gender, Race, and Justice. Iowa City: Fall, 9(1), 189-20. Traiman, L. (2006). Guidelines but No Guidance: GaySpermBank.com vs. FDA. The Journal of Gender, Race, and Justice. Iowa City: Spring, 9(3), 613-623. U.S. Glass Ceiling Commission. (1995). â€Å"Glass Ceiling Commission A Solid Investment: Making Full Use of the Nations Human Capital A Solid Investment:† Making Full Use of the Nations Human Capital. Retrieved on January 23, 2010 from: http://digitalcommons.ilr.cornell.edu/cgi/viewcontent.cgi?article=1117context=key_workplace United Nations Cyber School-Bus. (2010). What is discrimination? Retrieved on January 23, 2010 from: http://cyberschoolbus.un.org/discrim/id_8_ud_print.asp

Chemistry planning and designing lab :: essays research papers

Lab# Date: Topic: The reactivity series Problem: Which of the following metals are more reactive with acids – magnesium, zinc, aluminum, iron, lead, and copper? Hypothesis: Aluminum is the most reactive with acids because it occurs in group III. Aim: To perform a comparative test on which metal is the most reactive with acids. Experiment: A comparative test is done using time to find which metal has the fastest reaction Skill: P & D Apparatus : Equipment: 1. 6 beakers 2. Water 3. Measuring cylinder 4. Watch or Clock Materials: 1. Aluminum foil 2.Copper coin 3.Lead pellets 4.Zinc from a battery 5. Magnesium from Antacid 6. Iron Shavings Reagents: 1. HCl Procedure: 1 Rinse the containers with distilled water. 2. Pour 25cm3 of HCl in each beaker by use of measuring cylinder. 3.Insert each of the different sample metals into a beaker one at a time. 4.Observe and record the amount of time before the reaction stops with clock. 5. Make a table of your observations. 6. Setup a control using water as the reagent. Variables: Independent: Aluminum foil, Copper coin, lead pellets, Zinc from a battery,  Ã‚  Ã‚  Ã‚  Ã‚   Magnesium from Antacid, and Iron Shavings. Dependent: Reaction Time Controlled: HCl Control: This is an identical experiment using water as your reagent. Data: The reaction time for the different metals , to show which is the most reactive in acids. Metals  Ã‚  Ã‚  Ã‚  Ã‚  Reaction Time/seconds in acids. Magnesium  Ã‚  Ã‚  Ã‚  Ã‚   Aluminum  Ã‚  Ã‚  Ã‚  Ã‚   Zinc  Ã‚  Ã‚  Ã‚  Ã‚   Iron  Ã‚  Ã‚  Ã‚  Ã‚   Copper  Ã‚  Ã‚  Ã‚  Ã‚   Prediction: Aluminum will be the most reactive because it is in group 3 which has the least amount of electrons to loose. Results: The results for reaction time of the different metals, to show which is the most reactive in acids.

First Amendment And Music Censorship Essay -- Censorship

The First Amendment to the Bill of Rights exists because the Founders of our country understood the importance of free expression. The First Amendment states "Congress shall make no law . . . abridging the freedom of speech, or of the press . . ." (Commission on the Bicentennial of the United States Constitution 17). One of the ways the American people use this freedom of speech and expression is through the creation of the art form known as music. Music's verbal expression bonds our society through our emotions and experiences. This fundamental right of freedom of expression is being threatened by public and governmental groups who believe they have authority to monitor and decide what others should experience. The censorship of music lyrics is a violation of our First Amendment right, and public groups should not be allowed to bypass this right to censor obscene lyrics produced in the music industry. Through the decades, artists such as Elvis Presley, The Beatles, and The Rolling Stones have raised controversy over their seemingly explicit acts that are now viewed as legendary. Parents banned their children from watching Elvis Presley and his outrageous hip movements though today these moves are copied by Britney Spears, pop groups, and dancers all over the world. In 1956, Ed Sullivan deemed Elvis "unfit for a family audience." However, in 1970 Elvis met the President in the Oval Office, and now his face appears on a postage stamp (RIAA; History 2 of 4). On June 15, 1966, The Beatles released their album Yesterday...and Today featuring a shocking cover with the foursome surrounded by raw meat and butchered baby dolls. Immediately the album was withdrawn from music shelves everywhere and returned only with a new approved c... ... something we have not yet discovered. We have seen the objections of yesterday as the legends of today. Now we must stand strong to make our own decisions and see things through our own eyes and touch it with our two hands, because it is through experience and challenge that we all grow and discover new ideas. Works Cited: Commission on the Bicentennial of the United States Constitution. 1791 - 1991 The Bill Of Rights and Beyond. Commission on the Bicentennial of the Unites States Constitution, 1990. Duin, Julia. "Warning Labels Don't Keep Kids From Shock CDs." Insight 12 Jan. 1998: 1-2. Hald, Karen. "Music - A Human Right." . Recording Industry Association of America . "Freedom of Speech." Brief History . Recording Industry Association of America. "Parent's Page." Background . Walters, Shari. "About Music for Teens." Parental Advisory Labels . First Amendment And Music Censorship Essay -- Censorship The First Amendment to the Bill of Rights exists because the Founders of our country understood the importance of free expression. The First Amendment states "Congress shall make no law . . . abridging the freedom of speech, or of the press . . ." (Commission on the Bicentennial of the United States Constitution 17). One of the ways the American people use this freedom of speech and expression is through the creation of the art form known as music. Music's verbal expression bonds our society through our emotions and experiences. This fundamental right of freedom of expression is being threatened by public and governmental groups who believe they have authority to monitor and decide what others should experience. The censorship of music lyrics is a violation of our First Amendment right, and public groups should not be allowed to bypass this right to censor obscene lyrics produced in the music industry. Through the decades, artists such as Elvis Presley, The Beatles, and The Rolling Stones have raised controversy over their seemingly explicit acts that are now viewed as legendary. Parents banned their children from watching Elvis Presley and his outrageous hip movements though today these moves are copied by Britney Spears, pop groups, and dancers all over the world. In 1956, Ed Sullivan deemed Elvis "unfit for a family audience." However, in 1970 Elvis met the President in the Oval Office, and now his face appears on a postage stamp (RIAA; History 2 of 4). On June 15, 1966, The Beatles released their album Yesterday...and Today featuring a shocking cover with the foursome surrounded by raw meat and butchered baby dolls. Immediately the album was withdrawn from music shelves everywhere and returned only with a new approved c... ... something we have not yet discovered. We have seen the objections of yesterday as the legends of today. Now we must stand strong to make our own decisions and see things through our own eyes and touch it with our two hands, because it is through experience and challenge that we all grow and discover new ideas. Works Cited: Commission on the Bicentennial of the United States Constitution. 1791 - 1991 The Bill Of Rights and Beyond. Commission on the Bicentennial of the Unites States Constitution, 1990. Duin, Julia. "Warning Labels Don't Keep Kids From Shock CDs." Insight 12 Jan. 1998: 1-2. Hald, Karen. "Music - A Human Right." . Recording Industry Association of America . "Freedom of Speech." Brief History . Recording Industry Association of America. "Parent's Page." Background . Walters, Shari. "About Music for Teens." Parental Advisory Labels .

Social Media and Business

Business Horizons (2010) 53, 59—68 www. elsevier. com/locate/bushor Users of the world, unite! The challenges and opportunities of Social Media Andreas M. Kaplan *, Michael Haenlein ? ESCP Europe, 79 Avenue de la Republique, F-75011 Paris, France KEYWORDS Social Media; User Generated Content; Web 2. 0; Social networking sites; Virtual worlds Abstract The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which ? rms can make pro? able use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clari? cation. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2. 0 and User Generated Content. Based on this de? nition, we then provide a classi? cation of Social Media which groups applications currently subsumed under the generalized term into more speci? categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media. # 2009 Kelley School of Business, Indiana University. All rights reserved. 1. The specter of Social Media As of January 2009, the online social networking application Facebook registered more than 175 million active users. To put that number in perspective, this is only slightly less than the population of Brazil (190 million) and over twice the population of Germany (80 million)!At the same time, every minute, 10 hours of content were uploaded to the video sharing platform YouTube. And, the image hosting site Flickr provided access to over 3 billion photographs, making the world-famous Louvre * Correspondi ng author. E-mail addresses: [email  protected] eu (A. M. Kaplan), [email  protected] eu (M. Haenlein). Museum’s collection of 300,000 objects seem tiny in comparison. According to Forrester Research, 75% of Internet surfers used ‘‘Social Media’’ in the second quarter of 2008 by joining social networks, reading blogs, or contributing reviews to shopping sites; this represents a signi? ant rise from 56% in 2007. The growth is not limited to teenagers, either; members of Generation X, now 35—44 years old, increasingly populate the ranks of joiners, spectators, and critics. It is therefore reasonable to say that Social Media represent a revolutionary new trend that should be of interest to companies operating in online space–—or any space, for that matter. Yet, not overly many ? rms seem to act comfortably in a world where consumers can speak so freely 0007-6813/$ — see front matter # 2009 Kelley School of Business, India na University.All rights reserved. doi:10. 1016/j. bushor. 2009. 09. 003 60 with each other and businesses have increasingly less control over the information available about them in cyberspace. Today, if an Internet user types the name of any leading brand into the Google search, what comes up among the top ? ve results typically includes not only the corporate webpage, but also the corresponding entry in the online encyclopedia Wikipedia. Here, for example, customers can read that the 2007 model of Hasbro’s Easy-Bake Oven may lead to serious burns on children’s hands and ? gers due to a poorly-designed oven door, and that the Firestone Tire and Rubber Company has been accused of using child labor in its Liberian rubber factory. Historically, companies were able to control the information available about them through strategically placed press announcements and good public relations managers. Today, however, ? rms have been increasingly relegated to the sidelines as m ere observers, having neither the knowledge nor the chance–—or, sometimes, even the right–—to alter publicly posted comments provided by their customers. Wikipedia, for example, expressly forbids the participation of ? ms in its online community. Such an evolution may not be surprising. After all, the Internet started out as nothing more than a giant Bulletin Board System (BBS) that allowed users to exchange software, data, messages, and news with each other. The late 1990s saw a popularity surge in homepages, whereby the Average Joe could share information about his private life; today’s equivalent would be the weblog, or blog. The era of corporate web pages and e-commerce started relatively recently with the launch of Amazon and eBay in 1995, and got a right ticking-off only 6 years later when the dot-com bubble burst in 2001.The current trend toward Social Media can therefore be seen as an evolution back to the Internet’s roots, since it retransforms the World Wide Web to what it was initially created for: a platform to facilitate information exchange between users. But does that mean that Social Media is just old wine in new bottles? Probably not! As we will delve into further, the technical advances that have been made over the past 20 years now enable a form of virtual content sharing that is fundamentally different from, and more powerful than, the BBS of the late 1970s.This article discusses the challenges and opportunities that emerge from this evolution for ? rms, and provides structure to better understand the rapidly evolving ? eld of Social Media. We begin by providing a de? nition and classi? cation of Social Media by looking at their historical roots, technical speci? cities, and differences from other entities such as Web 2. 0 and User Generated Content. We then focus on six types of Social Media–—collaborative projects, blogs, A. M. Kaplan, M. Haenlein content communities, social networki ng sites, virtual game worlds, and virtual social worlds–—and present ways in which companies can ef? iently make use of these applications. Based on this analysis, we then derive a set of 10 recommendations companies should follow when thinking about developing their own Social Media strategy, be it with respect to these aforementioned types or other applications which might emerge in the future. 2. What is Social Media–—And what is it not? As highlighted, the idea behind Social Media is far from groundbreaking. Nevertheless, there seems to be confusion among managers and academic researchers alike as to what exactly should be included under this term, and how Social Media differ from the seemingly-interchangeable related concepts of Web 2. and User Generated Content. It therefore makes sense to take a step back and provide insight regarding where Social Media come from and what they include. By 1979, Tom Truscott and Jim Ellis from Duke University had c reated the Usenet, a worldwide discussion system that allowed Internet users to post public messages. Yet, the era of Social Media as we understand it today probably started about 20 years earlier, when Bruce and Susan Abelson founded ‘‘Open Diary,’’ an early social networking site that brought together online diary writers into one community. The term ‘‘weblog’’ was ? st used at the same time, and truncated as ‘‘blog’’ a year later when one blogger jokingly transformed the noun ‘‘weblog’’ into the sentence ‘‘we blog. ’’ The growing availability of high-speed Internet access further added to the popularity of the concept, leading to the creation of social networking sites such as MySpace (in 2003) and Facebook (in 2004). This, in turn, coined the term ‘‘Social Media,’’ and contributed to the prominence it has today. The most rece nt addition to this glamorous grouping has been so-called ‘‘virtual worlds’’: computerbased simulated environments inhabited by threedimensional avatars.Perhaps the best known virtual world is that of Linden Lab’s Second Life (Kaplan & Haenlein, 2009c). Although the list of the aforementioned applications may give some idea about what is meant by Social Media, a formal de? nition of the term ? rst requires drawing a line to two related concepts that are frequently named in conjunction with it: Web 2. 0 and User Generated Content. Web 2. 0 is a term that was ? rst used in 2004 to describe a new way in which software developers and end-users started to Users of the world, unite!The challenges and opportunities of Social Media utilize the World Wide Web; that is, as a platform whereby content and applications are no longer created and published by individuals, but instead are continuously modi? ed by all users in a participatory and collaborative fashio n. While applications such as personal web pages, Encyclopedia Britannica Online, and the idea of content publishing belong to the era of Web 1. 0, they are replaced by blogs, wikis, and collaborative projects in Web 2. 0. Although Web 2. 0 does not refer to any speci? technical update of the World Wide Web, there is a set of basic functionalities that are necessary for its functioning. Among them are Adobe Flash (a popular method for adding animation, interactivity, and audio/video streams to web pages), RSS (Really Simple Syndication, a family of web feed formats used to publish frequently updated content, such as blog entries or news headlines, in a standardized format), and AJAX (Asynchronous Java Script, a technique to retrieve data from web servers asynchronously, allowing the update of web content without interfering with the display and behavior of the whole page).For the purpose of our article, we consider Web 2. 0 as the platform for the evolution of Social Media. When Web 2. 0 represents the ideological and technological foundation, User Generated Content (UGC) can be seen as the sum of all ways in which people make use of Social Media. The term, which achieved broad popularity in 2005, is usually applied to describe the various forms of media content that are publicly available and created by end-users. According to the Organisation for Economic Cooperation and Development (OECD, 2007), UGC needs to ful? l three basic requirements in order to be considered as such: ? rst, it needs to be published either on a publicly accessible website or on a social networking site accessible to a selected group of people; second, it needs to show a certain amount of creative effort; and ? nally, it needs to have been created outside of professional routines and practices. The ? rst condition excludes content exchanged in e-mails or instant messages; the second, mere replications of already existing content (e. g. , posting a copy of an existing newspaper article on a personal blog without any modi? ations or commenting); and the third, all content that has been created with a commercial market context in mind. While UGC has already been available prior to Web 2. 0, as discussed above, the combination of technological drivers (e. g. , increased broadband availability and hardware capacity), economic drivers (e. g. , increased availability of tools for the creation of UGC), and social drivers (e. g. , rise of a generation of ‘‘digital natives’’ and ‘‘screenagers’’: younger age groups with substantial technical knowledge and 1 willingness to engage online) make UGC nowadays fundamentally different from what was observed in the early 1980s. Based on these clari? cations of Web 2. 0 and UGC, it is now straightforward to give a more detailed de? nition of what we mean by Social Media. In our view–—and as used herein–—Social Media is a group of Internet-based applicati ons that build on the ideological and technological foundations of Web 2. 0, and that allow the creation and exchange of User Generated Content. Within this general de? ition, there are various types of Social Media that need to be distinguished further. However, although most people would probably agree that Wikipedia, YouTube, Facebook, and Second Life are all part of this large group, there is no systematic way in which different Social Media applications can be categorized. Also, new sites appear in cyberspace every day, so it is important that any classi? cation scheme takes into account applications which may be forthcoming. To create such a classi? cation scheme, and to do so in a systematic manner, we rely on a set of theories in the ? ld of media research (social presence, media richness) and social processes (self-presentation, self-disclosure), the two key elements of Social Media. Regarding the media-related component of Social Media, social presence theory (Short, Willi ams, & Christie, 1976) states that media differ in the degree of ‘‘social presence’’–—de? ned as the acoustic, visual, and physical contact that can be achieved–—they allow to emerge between two communication partners. Social presence is in? uenced by the intimacy (interpersonal vs. mediated) and immediacy (asynchronous vs. ynchronous) of the medium, and can be expected to be lower for mediated (e. g. , telephone conversation) than interpersonal (e. g. , face-to-face discussion) and for asynchronous (e. g. , e-mail) than synchronous (e. g. , live chat) communications. The higher the social presence, the larger the social in? uence that the communication partners have on each other’s behavior. Closely related to the idea of social presence is the concept of media richness. Media richness theory (Daft & Lengel, 1986) is based on the assumption that the goal of any communication is the resolution of ambiguity and the reductio n of uncertainty.It states that media differ in the degree of richness they possess–—that is, the amount of information they allow to be transmitted in a given time interval–—and that therefore some media are more effective than others in resolving ambiguity and uncertainty. Applied to the context of Social Media, we assume that a ? rst classi? cation can be made based on the richness of the medium and the degree of social presence it allows. With respect to the social dimension of Social Media, the concept of self-presentation states that 2 in any type of social interaction people have the desire to control the impressions other people form of them (Goffman, 1959). On the one hand, this is done with the objective of in? uencing others to gain rewards (e. g. , make a positive impression on your future in-laws); on the other hand, it is driven by a wish to create an image that is consistent with one’s personal identity (e. g. , wearing a fashionable out? t in order to be perceived as young and trendy). The key reason why people decide to create a personal webpage is, for example, the wish to present themselves in cyberspace (Schau & Gilly, 2003).Usually, such a presentation is done through self-disclosure; that is, the conscious or unconscious revelation of personal information (e. g. , thoughts, feelings, likes, dislikes) that is consistent with the image one would like to give. Self-disclosure is a critical step in the development of close relationships (e. g. , during dating) but can also occur between complete strangers; for example, when speaking about personal problems with the person seated next to you on an airplane. Applied to the context of Social Media, we assume that a second classi? ation can be made based on the degree of self-disclosure it requires and the type of self-presentation it allows. Combining both dimensions leads to a classi? cation of Social Media which we have visualized in Table 1. With respect to social presence and media richness, applications such as collaborative projects (e. g. , Wikipedia) and blogs score lowest, as they are often text-based and hence only allow for a relatively simple exchange. On the next level are content communities (e. g. , YouTube) and social networking sites (e. g. Facebook) which, in addition to text-based communication, enable the sharing of pictures, videos, and other forms of media. On the highest level are virtual game and social worlds (e. g. , World of Warcraft, Second Life), which try to replicate all dimensions of face-to-face interactions in a virtual environment. Regarding self-presentation and self-disclosure, blogs usually score higher than collaborative projects, as the latter tend to be focused on speci? c content domains. Table 1. A. M. Kaplan, M. Haenlein In a similar spirit, social networking sites allow for more self-disclosure than content communities.Finally, virtual social worlds require a higher level of self-disclosure tha n virtual game worlds, as the latter are ruled by strict guidelines that force users to behave in a certain way (e. g. , as warriors in an imaginary fantasy land). We will now provide more detail on each of these six different types of Social Media, and discuss the challenges and opportunities they offer companies. 3. The challenges and opportunities of Social Media 3. 1. Collaborative projects Collaborative projects enable the joint and simultaneous creation of content by many end-users and are, in this sense, probably the most democratic manifestation of UGC.Within collaborative projects, one differentiates between wikis–—that is, websites which allow users to add, remove, and change text-based content–—and social bookmarking applications–—which enable the group-based collection and rating of Internet links or media content. Exemplary applications within this category include the online encyclopedia Wikipedia, a wiki currently available in more than 230 different languages, and the social bookmarking web service Delicious, which allows the storage and sharing of web bookmarks.The main idea underlying collaborative projects is that the joint effort of many actors leads to a better outcome than any actor could achieve individually; this is similar to the ef? cient-market hypothesis in behavioral ? nance (Fama, 1970). From a corporate perspective, ? rms must be aware that collaborative projects are trending toward becoming the main source of information for many consumers. As such, although not everything written on Wikipedia may actually be true, it is believed to be true by more and more Internet users. This may be particularly crucial as regards corporate crises. For example, Classi? ation of Social Media by social presence/media richness and self-presentation/self-disclosure Users of the world, unite! The challenges and opportunities of Social Media when online book retailer Amazon started to test the idea of dynami c pricing, comments declaring such a practice as unfair showed up instantaneously under the Wikipedia entry on ‘‘time-based pricing. ’’ Yet, collaborative projects also provide some unique opportunities for ? rms. Finnish handset manufacturer Nokia, for instance, uses internal wikis to update employees on project status and to trade ideas, which are used by about 20% of its 68,000 staff members.Likewise, American computer software company Adobe Systems maintains a list of bookmarks to company-related websites and conversations on Delicious. 63 3. 3. Content communities The main objective of content communities is the sharing of media content between users. Content communities exist for a wide range of different media types, including text (e. g. , BookCrossing, via which 750,000+ people from over 130 countries share books), photos (e. g. , Flickr), videos (e. g. , YouTube), and PowerPoint presentations (e. g. , Slideshare). Users on content communities are not required to create a personal pro? e page; if they do, these pages usually only contain basic information, such as the date they joined the community and the number of videos shared. From a corporate viewpoint, content communities carry the risk of being used as platforms for the sharing of copyright-protected materials. While major content communities have rules in place to ban and remove such illegal content, it is dif? cult to avoid popular videos–—such as recent episodes of comedy dramas–—being uploaded to YouTube only hours after they have been aired on television.On the positive side, the high popularity of content communities makes them a very attractive contact channel for many ? rms; this is easy to believe when one considers that YouTube serves over 100 million videos per day. In 2007, Procter & Gamble organized a contest for its over-the-counter drug Pepto-Bismol, whereby users were encouraged to upload to YouTube 1-minute videos of themsel ves singing about the ailments Pepto-Bismol counteracts, including heartburn and nausea. In a similar spirit, kitchen appliances manufacturer Blendtec became popular for its bevy of inexpensive ‘‘Will it blend? ’ videos, which have been watched by millions of people. Other ? rms, such as Cisco and Google, rely on content communities to share recruiting videos, as well as keynote speeches and press announcements, with their employees and investors. 3. 2. Blogs Blogs, which represent the earliest form of Social Media, are special types of websites that usually display date-stamped entries in reverse chronological order (OECD, 2007). They are the Social Media equivalent of personal web pages and can come in a multitude of different variations, from personal diaries describing the author’s life to summaries of all relevant information in one speci? content area. Blogs are usually managed by one person only, but provide the possibility of interaction with others through the addition of comments. Due to their historical roots, text-based blogs are still by far the most common. Nevertheless, blogs have also begun to take different media formats. For example, San Francisco-based Justin. tv allows users to create personalized television channels via which they can broadcast images from their webcam in real time to other users. Many companies are already using blogs to update employees, customers, and shareholders on developments they consider to be important.Jonathan Schwartz, CEO of Sun Microsystems, maintains a personal blog to improve the transparency of his company; so does automotive giant General Motors. Yet, as is the case with collaborative projects, blogs do not come without risks. These generally present in two fashions. First, customers who–—for one reason or another–—turn out to be dissatis? ed with or disappointed by the company’s offerings may decide to engage in virtual complaints in the form o f protest websites or blogs (Ward & Ostrom, 2006), which results in the availability of potentially damaging information in online space.Second, once ? rms encourage employees to be active on blogs, they may need to live with the consequences of staff members writing negatively about the ? rm. Microsoft’s former ‘‘technical evangelist’’ Robert Scoble, for example, had a tendency to ? ercely criticize the products of his employer–— before he decided to leave the Redmond-based software company in 2006. 3. 4. Social networking sites Social networking sites are applications that enable users to connect by creating personal information pro? les, inviting friends and colleagues to have access to those pro? es, and sending e-mails and instant messages between each other. These personal pro? les can include any type of information, including photos, video, audio ? les, and blogs. According to Wikipedia, the largest social networking sites are U . S. -based Facebook (initially founded by Mark Zuckerberg to stay in touch with his fellow students from Harvard University) and MySpace (with 1,500 employees and more than 250 million registered users). Social networking sites are of such high popularity, speci? cally among younger Internet 4 users, that the term ‘‘Facebook addict’’ has been included in the Urban Dictionary, a collaborative project focused on developing a slang dictionary for the English language. Several companies are already using social networking sites to support the creation of brand communities (Muniz & O’Guinn, 2001) or for marketing research in the context of netnography (Kozinets, 2002). To promote the movie ‘‘Fred Claus,’’ a 2007 Christmas comedy ? lm, Warner Brothers created a Facebook pro? le via which visitors could watch trailers, download graphics, and play games.Likewise, the Adidas custom soccer community on MySpace allows visitors to asso ciate themselves with one of two brands of elite soccer cleats produced by the German sports apparel manufacturer, and to access product reviews and information on professional soccer players who play using ‘‘their’’ shoes. Some ? rms even go one step further and use Facebook as a distribution channel. Consider U. S. -based ? orist 1-800-Flowers. com, which offers a widget on Facebook called ‘‘Gimme Love’’ whereby users can send ‘‘virtual bouquets’’ to friends or, with a click of the mouse, be directly transferred to the company’s website to send real ? wers. A. M. Kaplan, M. Haenlein hunter–—starts to more and more closely resemble their real life personality. Besides their use for ingame advertising (similar in idea to product placement in blockbuster movies), the high popularity of virtual game worlds can also be leveraged in more traditional communication campaigns. Japanese automo tive giant Toyota, for example, used pictures and mechanics from the World of Warcraft application in its latest Tundra commercial to reach the 2. 5 million players in the U. S. lone. 3. 6. Virtual social worlds The second group of virtual worlds, often referred to as virtual social worlds, allows inhabitants to choose their behavior more freely and essentially live a virtual life similar to their real life. As in virtual game worlds, virtual social world users appear in the form of avatars and interact in a three-dimensional virtual environment; however, in this realm, there are no rules restricting the range of possible interactions, except for basic physical laws such as gravity.This allows for an unlimited range of self presentation strategies, and it has been shown that with increasing usage intensity and consumption experience, users of virtual social worlds–—or ‘‘residents,’’ as they prefer to be called–—show behavior that more and more closely mirrors the one observed in real life settings (Haenlein & Kaplan, 2009; Kaplan & Haenlein, 2009a, 2009b). Arguably, the most prominent example of virtual social worlds is the Second Life application, founded and managed by the San Francisco-based company Linden Research Inc.Besides doing everything that is possible in real life (e. g. , speaking to other avatars, taking a walk, enjoying the virtual sunshine), Second Life also allows users to create content (e. g. , to design virtual clothing or furniture items) and to sell this content to others in exchange for Linden Dollars, a virtual currency traded against the U. S. Dollar on the Second Life Exchange. Some residents are so successful in this task that the virtual money earned that way complements their real life income.Virtual social worlds offer a multitude of opportunities for companies in marketing (advertising/communication, virtual product sales/v-Commerce, marketing research), and human resource and internal process management; for a more detailed discussion, see Kaplan and Haenlein (2009c). 3. 5. Virtual game worlds Virtual worlds are platforms that replicate a threedimensional environment in which users can appear in the form of personalized avatars and interact with each other as they would in real life.In this sense, virtual worlds are probably the ultimate manifestation of Social Media, as they provide the highest level of social presence and media richness of all applications discussed thus far. Virtual worlds come in two forms. The ? rst, virtual game worlds, require their users to behave according to strict rules in the context of a massively multiplayer online role-playing game (MMORPG). These applications have gained popularity in recent years, as standard game consoles–—such as Microsoft’s X-Box and Sony’s PlayStation–—now allow simultaneous play among a multitude of users around the globe.Examples of virtual game worlds inc lude the cod-medieval ‘‘World of Warcraft,’’ which counts around 8. 5 million subscribers who explore the virtual planet of Azeroth in the form of humans, dwarves, orcs, or night elves, to ? ght monsters or to search for treasure; and Sony’s EverQuest, in which 16 different races of players (e. g. , wizards, clerics) travel the fantasy world of Norrath. The rules of such games usually limit the degree of self-presentation and self-disclosure possible, although some users spend so much time with these applications that their character–—be it a warrior, a wizard, or a dragon . Ten pieces of advice for companies deciding to use Social Media Social Media is a very active and fast-moving domain. What may be up-to-date today could have Users of the world, unite! The challenges and opportunities of Social Media disappeared from the virtual landscape tomorrow. It is therefore crucial for ? rms to have a set of guidelines that can be applied to any form of Social Media, whether they are part of the aforementioned list or not. Next, we provide such a set of recommendations. Given that Social Media have both a social- and a media-component, we split our advice into two sections: ? e points about using media and ? ve points about being social. 65 4. 1. Five points about using media 4. 1. 1. Choose carefully There are dozens–—if not hundreds–—of Social Media applications, and new ones are appearing on the horizon every day. If you still need time to run your core business, you simply cannot participate in them all, especially since ‘‘being active’’ is one key requirement of success (see below). Choosing the right medium for any given purpose depends on the target group to be reached and the message to be communicated.On the one hand, each Social Media application usually attracts a certain group of people and ? rms should be active wherever their customers are present. For example, if your main target audience is book lovers, a content community via which users share self-written novels or poems is likely better suited to your purpose than a virtual world which centers on ? ghting dragons and ? nding treasures. On the other hand, there may be situations whereby certain features are necessary to ensure effective communication, and these features are only offered by one speci? c application. For example, when the U. S.Army undertook an initiative in 2007 to reach the Hispanic community, it decided to utilize the social networking site Univision rather than the more popular Facebook. This choice was driven in part by the fact that Univision–—a Spanish-language television network in the U. S. and Puerto Rico–—is the social networking application with the largest Latin American audience, due to an extensive range of telenovelas and Mexican programs produced by Grupo Televisa. However, another reason Univision was chosen is becau se it offers a moderating service which checks comments from users for appropriateness before posting them on the site.In contrast, other applications, including Facebook, allow users to post messages without supervision. 4. 1. 2. Pick the application, or make your own Once you know which game you’re playing, the next decision involves whether to make or buy. In some cases, it might just be best to join an existing Social Media application and bene? t from its popularity and user base. After all, there is no need to reinvent the wheel if somebody has already done it, especially given that Social Media show positive network externalities in the sense that they get more attractive to join the more participants they already have.But in some cases, the right application might just not be available yet. Japan’s Fuji? lm, for example, recently launched its own social network to build a community of photo enthusiasts. In a similar spirit, U. S. -based department store ? rm Se ars collaborated with MTV music television to create a social network around back-to-school shopping. Yet, whatever the ultimate decision–—to buy, make, or both–— it is vital that there is an understanding of the basic idea behind Social Media. It’s all about participation, sharing, and collaboration, rather than straightforward advertising and selling. 4. 1. 3.Ensure activity alignment Sometimes you may decide to rely on various Social Media, or a set of different applications within the same group, in order to have the largest possible reach. In this case, it is crucial to ensure that your Social Media activities are all aligned with each other. A prime example in this context is computer manufacturer Dell and its ‘‘Digital Nomads’’ campaign. Dell uses a combination of social networking sites (Facebook, LinkedIn), blogs, and content communities (YouTube videos) to show how its range of laptop computers enable individuals to become a nomadic mobile workforce.In a similar spirit, Chrysler’s Jeep brand connects with its customers by combining photos shared on the content community Flickr, with groups on social networking sites such as MySpace and Facebook. Using different contact channels can be a worthwhile and pro? table strategy. But remember: one goal of communication is the resolution of ambiguity and reduction of uncertainty, and nothing is more confusing than contradicting messages across different channels. 4. 1. 4. Media plan integration What is true for different types of Social Media also holds for the relationship between Social Media and traditional media: Integration is key!While you may consider these two arenas to be completely different, in customers’ eyes they are both part of the same: your corporate image. Consider the actions of soft drink giant Coca-Cola. In June 2006, a pair of performance artists shot a video featuring a series of geysers they created by dropping Mentos brand mints into 2-liter bottles of Coke; the clip became a major hit on YouTube. Realizing customers’ enthusiasm for this performance, Coca-Cola fostered the sensation by airing the video on late-night television and ensuring broad digital distribution across different content communities.Besides the advantage of 66 high impact/low cost media coverage, the campaign also resulted in a measurable sales uplift. 4. 1. 5. Access for all Although this might sound elementary, once the ? rm has decided to utilize Social Media applications, it is worth checking that all employees may actually access them. Commonly, ? rms block Facebook, YouTube, and Second Life on corporate PCs for fear that staff might spend too much time networking instead of working. While this is certainly a consideration, it cannot imply that employees must have special permission to be able to access the company blog.At the same time, there is a need to curtail the possibility of the entire organization spending all its time producing funny videos and uploading them to YouTube. One possible approach involves de? ning groups of employees whose primary objective is the management of corporate Social Media; all other staff members are treated as occasional participants. Under this scenario, the ? rst group is given administrator rights–—which allows the opening of new discussion threads and deletion of inappropriate posts–—while the second group is not.Also, at some point, it will be necessary to develop certain guidelines for Social Media usage; as done, for instance, by ‘‘Big Blue’’ IBM, which has a corporate charta for appropriate behavior within Second Life. For example, it is important to highlight that every employee needs to identify himself or herself as such when posting a comment on the corporate blog. Otherwise, end-consumers could get the impression that anonymous accounts are used to enable employees to post fake messa ges and overly-positive feedback, which could severely damage the credibility of your whole Social Media campaign. A. M. Kaplan, M.Haenlein else’s than it is about engaging others in open and active conversation. Participants on Social Media applications have the desire to actively engage and to become both producers and consumers of information, so-called ‘‘prosumers’’ (Tof? er, 1980). Be considerate of this need and act accordingly. 4. 2. 2. Be interesting Let’s face it: nobody is interested in speaking to a boring person. As such, if you would like your customers to engage with you, you need to give them a reason for doing so–—one which extends beyond saying you are the best airline in town, or manufacture the most robust kitchen blender. The ? st step is to listen to your customers. Find out what they would like to hear; what they would like to talk about; what they might ? nd interesting, enjoyable, and valuable. Then, devel op and post content that ? ts those expectations. Coffee powerhouse Starbucks, for example, created the ‘‘My Starbucks Idea’’ platform, via which customers can submit new ideas for the company. These ideas are subsequently voted on by other users, with the winners being considered for implementation by Starbucks top management. As stated by Oscar Wilde in his novel, The Picture of Dorian Grey: The one sin for which there is no forgiveness is ennui. . 2. 3. Be humble Never forget that Social Media existed before you decided to engage in them; indeed, in many cases, even before you knew about their existence. In this light, do not expect that you know better how to use them than others who have spent countless hours on Facebook or Second Life, for example. Before you enter any application, ? rst take some time to discover it and to learn about its history and basic rules. Only once you have gained the necessary understanding, start to participate. When aerosp ace and defense ? rm Boeing decided to launch its ? st corporate blog, the site was designed such that users were not allowed to comment on what they saw. Yet, interaction and feedback are critical elements of all Social Media, blogs included. Hence, many readers perceived the Boeing blog as a fake, and simply corporate advertising in disguise. If there is one certain path to failure, it involves thinking that Social Media is just about posting existing TV spots on YouTube or putting prefabricated press announcements on corporate blogs. 4. 2. 4. Be unprofessional Have you ever noticed that in Hollywood blockbuster ? ms, it’s not usually the handsome guy who ends up with the girl, but rather the clumsy, charming one? The same goes for Social Media, and ? rms 4. 2. Five points about being social 4. 2. 1. Be active If you want to develop a relationship with someone, it is always advisable to take the lead and to be active. Social Media are all about sharing and interaction, so e nsure that your content is always fresh and that you engage in discussions with your customers. Consider the aforementioned blog kept by Sun Microsystems CEO Jonathan Schwartz. Via this outlet, the ? urehead discusses–—on an ongoing basis–—his corporate strategy, new product development projects, and company values, and replies directly to correspondence received. In considering your Social Media efforts, be aware that ? rm involvement must extend beyond responding to negative comments and defending product offerings. Social Media is less about explaining why your baking mix, detergent, or shampoo is better than anyone Users of the world, unite! The challenges and opportunities of Social Media would be wise to avoid overly-professional content offerings.There’s no need to spend $100,000 to design the perfect MySpace presence, or hire a professional writer to manage your corporate blog. Instead, try to blend in with other users and don’t be a fraid to make mistakes! Bill Marriott, Chairman and CEO of the Marriott International Hotel chain, uses his blog, for example, to post regular updates and stories from his travels to Marriott properties around the world–—very much in the same way as would a work colleague when describing her last vacation. Social Media users are people like you, who understand that things do not always go smoothly.And, if you’re nice to them, they may even give you free advice on how to do it better the next time. 4. 2. 5. Be honest Last but not least, be honest and respect the rules of the game. Some Social Media–—such as Wikipedia–— may not allow companies to be involved, so do not try to force your way in. Consider Anheuser-Busch, owner of SeaWorld marine mammal parks. Anheuser-Busch tried to ‘‘rectify’’ misleading information on Wikipedia through the use of PR ? rms, and failed miserably at it. Never expect that other par ticipants may not ? d out who stands behind some anonymous user account; after all, you’re dealing with some of the most technologically sophisticated people on the planet. 67 5. Nothing to lose but their chains Today, everything is about Social Media. Some industry gurus claim that if you do not participate in Facebook, YouTube, and Second Life, you are not part of cyberspace anymore. Social Media allow ? rms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of ef? ciency than can be achieved with more traditional communication tools.This makes Social Media not only relevant for large multinational ? rms, but also for small and medium sized companies, and even nonpro? t and governmental agencies. Using Social Media is not an easy task and may require new ways of thinking, but the potential gains are far from being negligible. Dell, for example, states that its use of Twitter–—a micro blogging application that allows se nding out short, text-based posts of 140 characters or less–—has generated $1 million in incremental revenue due to sales alerts. Some ? ms may even be too successful for their own good, as illustrated by Burger King’s ‘‘Whopper Sacri? ce’’ campaign: In December 2008, the fast food giant developed a Facebook application which gave users a free Whopper sandwich for every 10 friends they deleted from their Facebook network. The campaign was adopted by over 20,000 users, resulting in the sacri? cing of 233,906 friends in exchange for free burgers. Only one month later, in January 2009, Facebook shut down Whopper Sacri? ce, citing privacy concerns. Who would have thought that the price of a friendship is less than $2 a dozen?A new trend is on the horizon, though; Watch out for Mobile Social Media! Mobile Web 2. 0 is very similar to Web 2. 0, as discussed earlier. In contrast to its predecessor Mobile Web 1. 0, which relied on proprietary pr otocols (e. g. , WAP) and use-based pricing, Mobile Web 2. 0 is characterized by open standards (e. g. , a transition to the TCP/IP protocol, the technical foundation of the World Wide Web) and ? at-rate systems. Even the manual entry of web addresses using small and dif? cult-to-handle keyboards is becoming history.Soon, all items around you will be equipped with Radio Frequency Identi? cation (RFID) tags that will be able to automatically connect to your mobile phone and send URLs to them, similar to today’s text messages. This technical evolution is laying the groundwork for moving Social Media applications away from desktop PCs and laptops, toward mobile devices. Why log into Facebook if you can easily update all your friends using Twitter? Why wait until you return home to watch the new YouTube video if you can do so conveniently on your iPhone? According to Jupiter Research, the market for Mobile Web 2. evolutions will grow from a mere $5. 5 billion today to an impressi ve $22. 4 billion by 2013. Mobile Social Media applications are expected to be the main driver of this evolution, soon accounting for over 50% of the market. In one way, this surge toward Mobile Social Media can even be seen as another step toward Internet democratization and closing the digital divide between developed and emerging countries. In India, for example, mobile phones outnumber PCs by 10 to 1. In Thailand, only 13% of the population owns a computer, versus 82% who have access to a mobile phone.It is therefore not surprising that the Pew Research Center–—a Washington-based think tank–—estimates that by 2020, a mobile device will be the primary Internet connection tool for most people in the world. Making Social Media applications mobile is likely to tap a currently unexploited base of new users. Even if percapita spending in these countries may still be low, vast population numbers make them relevant for virtually any ? rm. Obviously, Mobile So cial Media does not come without a price. Some would argue that while it enables the detailed following of friends half-way across the world, it can foster a society where we don’t now the names of our own next-door neighbors. Be that as it may, and independent of 68 whether or not one approves of such an evolution, it seems undisputable that (Mobile) Social Media will be the locomotive via which the World Wide Web evolves. Businesses, take note–—and don’t miss this train! A. M. Kaplan, M. Haenlein Kaplan, A. M. , & Haenlein, M. (2009b). Consumers, companies, and virtual social worlds: A qualitative analysis of Second Life. Advances in Consumer Research, 36(1), 873—874. Kaplan, A. M. , & Haenlein, M. (2009c). The fairyland of Second Life: About virtual social worlds and how to use them.Business Horizons, 52(6), 563—572. Kozinets, R. V. 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