Jean-Luc Picard as a Leader :: Star Trek Essays Papers

Jean-Luc Picard as a Leader Jean-Luc Picard, Captain of the Starship Enterprise, is a good leader because of his ability to guide and direct his crew in such a way that protects the Federation from its enemies and inspires others to have similar goals. Every leader has their own unique characteristics and Picard is no different. He is able to utilize his crew members' talent's, ship's technology, and his own experiences to be the best leader he can be. Webster's New World Dictionary defines a leader as one who guides or directs in a course that inspires the conduct of others. As well, a leader is one who makes decisions based his or her knowledge gained personally and from other sources. A leader is also aware of all the consequences of their actions and the ability of those that they lead. He must be a responsible and trust worthy person because of the many people who follow him and depend on him. Jean-Luc Picard has these qualities and uses them to the best of his ability to lead his crew on the Starship Enterprise. In the episode "The Defector," Picard shows that he is a leader by making smart decisions and by giving direction to others. From the beginning, Picard is directing the android Data in a scene from Shakespeare's play Henry V , with the help of the halo deck. He is giving advice on how Data can act more as a human. He explains why King Henry has gone in disguise among his troops before the battle. Picard explains that it was to find out the state of the Kings army's morale and confidence (The Defector, Dec 30, 89) . Picard knows that it is important to know the confidence of his crew because it directly corresponds to him because he is like the king of the Enterprise. Later, in another encounter with Data, Picard asks him to make a record of the events before their possible war with the Romulans . The last thing he asks Data is, " How is the spirit of the crew ?", and as Data responds , "they are confident, why do you ask?" Picard responded by saying that, "It would be hard to disguis e myself and walk among my crew like King Henry did" (The Defector, Dec 30, 89). This shows that Picard is generally concerned about his crew as any leader would be.

The Most Appropriate Pricing Technique for Cadbury Essay -- Business M

The Most Appropriate Pricing Technique for Cadbury There are 7 different pricing techniques that are available to Cadbury. 1. First pricing technique is skimming pricing. With skimming pricing, these prices are set very high to take advantage of some peoples desire for a new product or design at any price. Skimming is most effective if demand is inelastic. For e.g. Cadbury put their prices at the same as most of their competitors and at the price their customers are able to pay. 2. Cost plus pricing Pricing methods which are based on the cost structure of Cadbury that are favoured by accountants because they are supposedly more accurate and reliable. Cadbury is trying to maximise it profits. This method works successfully because all costs need to be accurately accounted. In many firms this is a very difficult process which is why the simpler mark-up procedure is used. Cost plus pricing tends to ignore the demand for the product and the competition. 3. Positioning pricing Cadbury uses this method to position prices that are set which reflect the consumers view of the chocolate bean. 4. Demand based pricing Cadbury set their prices based on what they think the consumer is prepared to pay. If they don’t then they wont sell as good as they thought. If they do sell at the customer’s price they will have a good reputation and an output of more customers. 5. Competitive pricing In this situation Cadbury set a price roughly in line with their competitors. This will depend on the type of competition that exists for the chocolate bean. It is particularly the number of seller and the number of buyers. This process works reasonably well if the cost structures of the companies are roughly similar. 6. Discount pricing Cadbury is a competitive market which buyers should be able to obtain goods for less than the advertised price. Many firms can be forced into price-cutting if they are short of cash or need to increase sales quickly. 7. Different pricing Cadbury may change different prices sometimes for the same product at different times. Its prices will be based on the elasticity of demand for the chocolate bean. Which is the most appropriate for this market type? The most appropriate strategy for Cadbury is Cost Plus pricing and Demand based pricing. Cost plus pricing is appropriate because the information is more accurate and reliable which is good... ...ghtly difficult but they have managed due to good marketing strategies. It has distributed its products in many ways even if they have failed in some but they always try to find the right way to distribute their product so their customers stay satisfied. PRODUCER WHOLESALER RETAILER COMSUMER When there are a large number of retailers, Cadbury (the manufactures) will usually deal with a wholesaler who buys in bulk, stores the products and sells them on to the retailer in smaller quantities. A small grocer will usually go to the wholesaler. This is mainly done regularly to avoid the small space. Advantages of long channels - Retailer gains convenience and minimises storage costs - Consumers are able to buy in small quantities from retailers - Goods are available close to where they are needed - Wholesalers provide valuable retailer support services - Transport costs are lower because the producer does not have to make as many deliveries. Disadvantages of long channels - Prices tend to be higher when goods change hands many times; compare prices in the corner shop with those in supermarkets - Producers have less control over the way in which goods are stored and sold

Korea and the Internet :: Computers Language Communication Papers

Korea and the Internet Since its birth a generation ago, the Internet has been dominated by the English language and North American culture. In a 1998 survey conducted by the Internet research group, eMarketer, two-thirds (68 percent) of a little over 60 million Internet users worldwide reside in just two countries, the United States, with 37 million users, and Canada, which has just over 4 million. About 60 percent of the Internet host computers are located in the United States. Nine out of 10 Internet users today are English-speaking. No fewer than 82 percent of home pages (web sites) are in English, according to the Internet Society’s survey of 60,000 computers with Internet addresses. Yet some foresee an end to this electronic hegemony. The number of non-U.S. Internet users is about to outnumber those inside the country soon and increase by nine-fold over the next five years, from 16.4 million in 1997 to 143 million by the year 2002, representing an annual growth rate of 70 percent. In that case, the present practice of conducting business, presenting news and information, and performing discussion on the Internet will have to be drastically changed. The widespread use of English will eventually be contested and the Internet itself will become multicultural. This is already happening. A consortium of American computer companies has developed a universal digital code known as Unicode to allow computers to represent the letters and characters of virtually all the world’s languages. Major search engines like Yahoo and Excite offer their services in multiple languages. Netscape Communications in partnership with the leading Latin American Internet service, Star Media Network, provides a free Internet guide in Spanish and Portuguese. Internet services in languages other than English, like Star Media, are starting to provide world and regional news, weather, stock listings, e-mail, chat rooms, Internet access and more, all in the users’ native language. Given such developments, optimists argue that far from ending diversity, the Internet will promote it by allowing even small groups of people to disseminate their messages worldwide. By overtaking the "middle range" languages, it may actually protect minority languages threatened with extinction. A wider range of languages on the Internet means at least in theory that a wider range of ideas will be exchanged in a cyberspace, the long-promised global village. Despite a tremendous influx of non-English languages in recent years, however, the Internet has a long way to go before it becomes a truly multilingual medium.

Manual Washing Machine

http://www. bukisa. com/articles/38621_review-of-related-literature-renewable-energy The acquisition of renewable energy can not only provide a stable and secure energy in a country but also can lead to further growth and advancement of a country’s state. http://wiki. answers. com/Q/What_are_the_advantages_of_manual_washing_machines An advantage is that it saves time so you aren't using a whole day for your washing Written by Joanna Hoang http://www. greeniacs. om/GreeniacsGuides/Energy/Manual-Washing-Machine. html Manual Washing Machine Washing machines can cost hundreds and even thousands of dollars a year to run depending on your washing machine type, whether or not you use hot, warm, or cold water, your energy company’s prices, water company’s prices, and the number of loads you run per week! Most significantly, roughly ninety percent of the energy used by washing machines just goes towards heating water! 1So, how about a bike pedal-powered washing machine? C urrently, there are many different designs and ideas for pedal powered washing machines. The goals differ, but they include reducing energy and water consumption and costs, and increasing accessibility for people who cannot afford and/or do not have the energy capacity to own conventionally powered washing machines. By now you are probably wondering how you can manage to get your hands on a pedal powered washing machine†¦Unfortunately, at this time there are no pedal powered washing machines available for mass production and thus for purchase by consumers. However, if you are handy with tools you can build your own! BENEFITS FOR THE ENVIRONMENT: Medium to High. Using a pedal powered washing machine will help you use significantly less energy and save water. COSTS: Low – Medium TIME AND EFFORT: Extremely High

Frontline Digital Nation Essay

In the last half century of watching television many authors, critic, and people in general has had an opinion on weather watching television is a good thing or a bad thing. In a couple of recent articles that I’ve read one Author Steven Johnson, who wrote â€Å"Watching TV Makes You Smarter†. Tells us of how violent and gruesome shows of this era are as opposed to shows of the past. Steven also tells us of how there are some good shows that actually teach people and helps them to learn in a different way. The second article that I recently read was â€Å"Thinking Outside The Idiot Box† by Dana Stevens. Not only is Dana an author she is also a paid television critic who states that TV does not make us any smarter and that television is â€Å"brain-liquefying poison† for all but especially for children. Dana insist that Steven Johnson theory be put to the test by having everyone partake in a National TV Turnoff Week event to see if anyone gets any dumber. In my opinion Television has many different purposes, such as keeping us updated with the news, educating us on different species/creature inside and outside our planet, but the main purpose for television is soley for entertainment. When Television is being debated whether it is good or bad, I think that it should be taking into consideration just as any other subject we talk about when past/present is involved, and that consideration is â€Å"Evolution-Things forever evolving or changing†. Take for insistence the way countries would defend their land. In the 1700s militaries fought with swords, in the  1800s militaries were introduce too and fought with muffle rifles and one shot hand guns in which were probably a headache to deal with considering they could only fire their gun once and 2 step process to reload the guns, in the 1900s militaries fought with rockets, missiles, and nuclear bombs and today militaries have perfected the rockets, missiles, and nuclear bombs. â€Å"Evolution†, just as militaries have evolved over the past centuries so has our everyday life. If you can remember back when you was a adolescence the things that you did and/or cared about then such as playing outside with your friends all the time, getting junk food from the store, or just living a carefree world for the most part. As a teenager those adolescence things become less important to you because you are probably into dating, driving, sports or some other kind of school activity. When we became adults the things that we once knew really do not exist because we have evolved over the past years. So why would television b any different? In 1939 when the Television was first introduced the screen was black and white and had no sound. Over the years television became colorful, sound was added and the screen got bigger. Now televisions are in 3D huge and flat. In shows of today such as 24 and The Sopranos: Steven Johnson states how violent and gruesome the shows are and how the â€Å"Sleeper Curve† alters the mental development of young people today because you have to integrate far more information than you would have a comparable TV show decades ago. Dana Stevens believes that shows such as 24 and The Sopranos are the â€Å" great leap forward in human cognition: multi-threading† Which makes viewers behave like â€Å"rats in a behaviorist maze†. I believe that people are entitled to watch whatever show they please because that’s what television is for â€Å"entertainment† after working a long shift and attending school I like to go home and kick my feet up with the remote and watch Whatever show that I think is appealing to me at the time whether it’s a comedy, drama, horror, western, or sitcom. Steven Johnson also states in his article about shows associated with â€Å"quality† entertainment shows such as Murphy Brown and Frasierand how the intelligence arrives fully formed and the witty things that the actors say to one another to avoid lapsing into a tired sitcom but says that â€Å"You no more challenge mind by watching these intelligent shows than you challenge your body by watching Monday Night Football†. Steven also states how another televised intelligence is on the rise that has cognitive benefits ascribed to reading: attention, patience, and retention the parsing of narrative threads. Dana Stevens says shows such as The Teletubies which is a children program instructs toddlers the basics of vegging out. She also states how shows are â€Å"zapworthy† and watching TV only teaches us to watch more TV. I say of course TV makes you want to watch more TV but that is the same as if you were reading a good book. After finishing the book you want to read the sequels to that book because your attention has been hooked and you want to know how, when, and were it takes you. Television is the same way but more visual. Besides television is a multibillion dollar company made by the viewers and just for the viewers. In conclusion I have written to you about the â€Å"Evolution† of our past and present society as it may be related to the military, our everyday lives over time, or whether it’s Television. In any case as long the world spins then any/everything inside is subject to change and as this world change there will always be debates about that change. Some say and believe that Television makes people act out with what they see on the screen into reality. I am not one of those believers because television has only been around for 74 years so what/who was the blame for all of the violence and corruption before television was introduced? I do however believe that no Should be allowed to or allow their children to watch TV all day, As I stated earlier its main purpose is meant for entertainment.

Advertising Infiniti Essay

Moreover, consumers were simply confused by the advertising and it even became a runt of Jokes by Jay Leno and David Letterman. It is obvious that it is necessary to analyze the mistakes that were made by Nissan. It should be said that for a success of any product that is advertised it is vitally important to take into consideration four key elements, four levels of consumer’s involvement. The first level is Extended Problem Solving. This level occurs when a consumer is inexperienced in a particular consumption setting or buying situation yet finding its setting to be interesting and highly involving. It is a deliberate decision-making process that includes the explicit need recognition, careful internal and external search a thorough evaluation of alternatives, and a lengthy and involved post-purchased evaluation. In the case of Infiniti Nissan was obviously only on its way to invade the market of the US. Naturally it could not have enough information about the real needs of American consumers. Moreover, the company could simply underestimate its main competitors, including Toyota’s Lexus, which operated within the same segment of the market. The company lso needed to gain the recognition of the American consumers that was not an easy task. The next level is Limited Problem Solving, which implies a low experience and decision making process. The information search is usually limited to the first brand that the consumer encounters in that particular product category. At this level of involvement, the consumer is simply seeking adequate solutions to mundane, everyday problems. An example of this may be a purchase of Pampers shortly after the new mother receives a complementary package of them when she leaves the hospital. It also could be the result of receiving a trial offer or a discount coupon. Probably Nissan Infiniti’s campaign was Just hold in the wrong time since the need was not so significant as it actually should be for a successful introduction of a new automobile in the market. Not less important is the level of Habit or Variety Seeking. Traditionally a habit purchase occurs when the decision is uninvolving and a consumer simply purchases the same brand from the product category over and over again. Habitual purchases are one of the most common types of the decision-making ode, but it is necessary to remember that habits may be disrupted. Actually it is exactly what Nissan has to be done for, as I has already been mentioned at the beginning of the 1980s Japanese companies’ share was about a quarter of the general American market, consequently Nissan’s share was even less significant. In such a condition American consumers would rather buy a traditional American car than a Japanese one. However Nissan also had a chance because Variety Seeking occurs when a consumer has a tendency to switch brands to avoid the boredom and routine of habitual buying. But despite this fact the consumers still choose from their original consideration set of alternatives. Finally, Brand Loyalty is extremely important particularly in the contemporary business. In this level, there is high involvement and a very rich prior experience history that Nissan obviously lacked at that time. However, once gained it will be very effective especially in the advertising campaigns since it is based on highly favorable attitudes toward the brand, a conscious commitment on the part of the consumer to find this brand each time the consumer urchases from this category, and it provides high emotional benefits for the consumer. Thus, taking into consideration all above mentioned, it is possible to conclude that Extended Problem Solving, Habit or Variety Seeking, Limited Problems and Brand Loyalty are extremely important for the market success of any advertising campaign and any product. However, the advertising of Nissan Infiniti discussed in terms of this paper turned to be ineffective since not all of the modes mentioned above could be objectively realized in that time in the market of the US by this company.

Origin of the Cold War Essay

For more than four decades, world politics revolved around the Cold War. The foreign policy of both the United States and Soviet Union was dominated by the Cold War with far reaching social, political, economic and military consequences. The domestic politics and foreign policy of other nations around the world was also shaped by the Cold War. Very few countries escaped its influence. Since the distinctive features of the Cold War era was shaped in the years that immediately followed the Second World War, an analysis of its origin is important in understanding international history in the second half of the twentieth century. There are various conflicting interpretations of the origin of the Cold War. These interpretations are often based in deep philosophical and ideological differences. A great majority of these interpretations were themselves structured by the ongoing Cold War. The end of the Cold War together with the release of important information over the past years has provided an opportunity to reassess its origins. The earlier controversies concerning the responsibility of the Cold War can now be transcended in an attempt to understand what happened and why. New questions concerning the origins of the Cold War can now be asked. In this paper, I will focus on the international system and the events in the United States as recounted by Kissinger. Kissinger analyzes geopolitics and the perception of threat, ideology and social reconstruction, and strategy and technology. He examines how the American perceptions of national security interests were influenced by global distribution of power and deeply ingrained ideological predispositions. He also demonstrates how the need for hegemony helped shape the political conditions of other nations. There are two dominant views concerning the outbreak of the Cold War. The first is the view that the Soviet Union was mainly responsible for the outbreak. This view pictures the Soviet Union as persistently expansionist and being motivated ideologically. According to this perception, the United States authority wanted to get along with the Soviets. However, they realized that accommodation was not possible since the Soviet authorities quested for world domination. The second view is that the policies of the United States were also expansionist and therefore contributed to the beginning of the Cold War. The idea points towards the long history of American expansionism and argues that United States policies were shaped by ideological beliefs and economic interests to a large extent. It is this second idea that I wish to explore in the writing of Kissinger. The American foreign policy until the early into the twentieth century was characterized by isolationist tendency. According to Kissinger (29), the rapidly expanding power of the United States and the gradual collapse of international system that was previously centered in Europe projected the United States into world affairs. There was wide recognition by the United States administrations during this era that America had an important role to play in world affairs. The international balance of power could not be conceived by American leaders without the role of the United States. There was a deep philosophy that underlay this idea; America had an obligation to spread its principles throughout the world (Kissinger 30). The rise of new powers had been vehemently fought by European powers. The United States was however confident that they could resist any challenge. The American foreign policy was crafted on the conviction that the constant wars that were being fought in Europe were consequences of Europe’s cynical methods of statecraft (Kissinger 32). Ingrained in the American thought was the idea that peace depended on the promotion of democratic institutions. America saw it her responsibility to spread this idea. A great majority of American leaders were convinced that the United States had a special responsibility to spread its values in order to foster world peace. American foreign policy was radically transformed by Roosevelt who strongly believed that America was a great power. He also believed that in a world regulated by power, the natural order of things was reflected in the concept of spheres of influence (Kissinger 40). He was committed to engaging America to reestablish the equilibrium. He saw Germany and Russia as posing a threat to United States dominance in Europe and Asia respectively. He particularly saw Russia as holding in her hands the fate of the coming years. It is during this era that the United States begun seeing Russia as a possible threat to her interests. Weakening of Russia thus became a major issue. The United States saw itself as solely responsible for the security of the entire mankind. This perception foreshadowed its containment policy that was later developed after the Second World War. These sentiments obviously rubbed any nation that desired dominance the wrong way, invariably resulting ion conflict. With the Soviet Union having its own philosophy, the result would not have been anything apart from the Cold War. Work Cited Kissinger, Henry. Diplomacy. Simon and Schuster.