FAMILY HISTORY Essay Example | Topics and Well Written Essays - 500 words

FAMILY HISTORY - Essay Example Lucky enough nobody from my past contracted Spanish flu as my relatives who were in the Arm were given vaccine to prevent them as their families from the illness. My grandparents were still farmers who mainly planted corn and kept domestic animals such as horses. The roaring of the 20’s, however, made them migrate to Texas were my father was born but in a later time. The prohibition did not affect anybody in my family line as nobody was concerned with alcohol. The years before World War II significantly affected my family as my relatives, who took part in World War I, were called up again for World War II. Two of my relatives lost their lives during the war, which seriously affected the family. According to my father, my grandparents got an indoor toilet precisely in 1938. Some of my relatives started working particularly in the white collar sector. My grandparents, however, kept up with their farming. During the attack on Pearl Harbor, a relative of mine who passed on, in 1970, was there and gave my relatives stories of how the soldiers were lucky to survive the unexpected attack. However, they had a hard time recovering from the effects of World War II as it took the lives of two of my relatives away. During the cold war era, people living in the U.S. had a capitalist culture, and this is how my family mainly lived (Forbes 14). During the McCarthy era, a lot of families were accused of being communists, but my family showed loyalty to the American government and these accusations did not reach them. The animated film, The Wolf Man, was much appreciated by my family members. They already had a TV set before this time, and some of the favorite shows the Lets Rhumba show. My parents were born during this time. My relatives were concerned in keeping the family business of selling corn going. During the assassination of President Kennedy, my father remembers how the country mourned for losing

Assignment about ethics 2 Example | Topics and Well Written Essays - 1000 words

About ethics 2 - Assignment Example Julie arrived late in an ice storm but managed to get to the offices of Wal-Mart headquarters where Wright started grilling her regarding the agency review process. He asked her how she had picked DraftFCB as the agency which would take Wal-Mart on the amount of 1 billion dollars per year account. Julie had interviewed about 30 agencies before settling on the Draft. The questions that the president of the company asked her were based on whether she had allowed any of the agencies to pay for her dinner while she was talking to them. he also asked her of whether she had agreed to be carried in one of the cars that belonged to those agencies (Salmon, 2012). Four days after the interview had taken place, Juulie Roehm was fired because she had violated the strict ethcs policy that had been set for all Wal-Mart’s employees. As Wal-Mart expert stated, â€Å"Wal-Mart had a kind of unbending almost obsessive adherence to even the trivialist elements of an ethical code. They are a brut al competitor and everybody acknowledged that. However, Wal-Mart was also the company that wouldn’t take a dinner from you, that wouldn’t let you provide a soda if you went to meet them to talk about business, where they wouldn’t join trade associations for many, many years because they didn’t want to pay dues and have a conflict of interest† (Salmon, 2012). It is well known that Castro-Wright, who was the president, was responsible for the corruption scandal that happened in Walmex. This brought up an important question. Did the corruption that occurred in one of Wal-Mart’s chains occur irrespective of Wal-Marts strict ethics code? The point of contention here is that Wal-Mart left essentially nothing to the discretion of its employees showing that is did not trust any employee to do the right thing or make the right decision. Wal-Mart had codified everything in the form of rules and instructed that all employees follow these rules to the la tter. This issue resulted in a detrimental effect that can be seen in Roehm’s situation just for the fact that she agreed to take a soda (Salmon, 2012). On top of that, the senior executives of Wal-Mart were expected to have high levels of discretion when it came to ensuring that those rules were strictly implemented. Therefore, for a person like Roehm who failed to reach that level of discretion was easily fired. On the other hand, when it came to investigations of the conduct of the company’s president it was easy to give the roles of the investigation to one of his loyal subordinates who did what the president expected him to do and burry the case. Accepting dinner is not in any way illegal. However, engaging in sham investigations is illegal. In Wal-Mart, the allegations of the corrupt deals that happened at the Mexican chain, Walmex, ought to have been taken more seriously than what Roehm did. However, the executives at Wal-Mart saw the world in black and white an d failed to differentiate between unethical behavior and an illegal conduct. As a result, Wal-Mart executives were liable for criminal charges. This issue presents a conflict of int

The Carbonated Soft Drink Industry Essay Example for Free

The Carbonated Soft Drink Industry Essay The first drinkable â€Å"man-made† carbonated water was created by â€Å"British chemist, Dr. Joseph Priestley, in 1767. † â€Å"German-Swiss jeweler, Jacob Schweppe, was the first large-scale commercial producer of carbonated waters, and is often referred to as the father of the soft drink industry. The first known US manufacturer of soda water, as it was then known, was Yale University chemist Benjamin Silliman in 1807, though Joseph Hawkins of Baltimore secured the first US patent for the equipment to produce the drink two years later. † Pharmacies nationwide around the 1820s provided the beverage as â€Å"a remedy for the various ailments, especially digestive. †1 As sugar and flavorings were added customers increasingly consumed them for refreshments, although they were still being sold for their therapeutic value. In the late 1800s, several brands emerged that are still popular to this day. â€Å"Pharmacists experimenting at local soda fountains invented Hires Root Beer in Philadelphia in 1876, Dr. Pepper in Waco, Texas, in 1885, Coca-Cola in Atlanta, Georgia, in 1886, and Pepsi-Cola in New Bern, North Carolina, in 1893, among others. † Analysis of the Soft Drink Industry. â€Å"The carbonated soft drinks market includes standard and diet colas, fruit-flavored carbonates, mixers, energy drinks, and other carbonated soft drinks. † The global carbonated soft drinks â€Å"market grew by 0. 4% and generated total revenues of $146. 4 billion in 2006. Market consumption volumes increased with compound annual growth of 1. 3% to reach a total of 155. 4 billion liters in 2006. The performance of the market is forecast to accelerate slightly, with an anticipated compound annual growth of 0. 7% for the five-year period 2006-2011 expected to drive the market to a value of $151. 4 billion by the end of 2011. †4 â€Å"The global carbonated soft drinks market was close to stagnation during the 2002-2006 period, as poor revenue performance in lucrative but mature markets, such as the US and Japan, were only partially outweighed by dynamic growth in markets such as China. Similar behavior is expected going forward to 2011. †4 Of all the various carbonated drinks offered in the market today, â€Å"the standard cola segment was the largest in 2006, with total sales of 67. 6 billion liters, equivalent to 43. 5% of the market’s overall volume. The fruit flavored carbonates segment contributed to a further 34 billion liters in 2006, equating to 21.9% of the market’s aggregate volume. Brazil Canada, Mexico and the US form the most lucrative market for carbonated soft drinks, generating 58. 5% of the global revenues; Europe accounts for 31% of the global market value. †4 â€Å"Players in this market may opt for an integrated business, in which they sell ready-to-consume drinks to retailers, or they may adopt a business model in which they sell raw materials, syrups, to a network of bottling companies, which may be independent or owned to some extent by the players. †4 A Five-Forces Analysis of the Soft Drinks Industry Revenues are extremely concentrated in this industry. The main players in this industry are the Coca-Cola Co. , PepsiCo Inc. and Cadbury-Schweppes. â€Å"The Coca-Cola Company is the global market leader, with sales equating 47. 1% of the market volume. PepsiCo. Inc. is a significant competitor, with a 22% market share by volume [and Cadbury-Schweppes accounts for 8. 8% of the total market share by volume. ]†4 There is a tough competition between the existing companies in the industry and a moderate degree of rivalry. The inputs for the soft drink industry are primarily sugar and packaging. These can be purchased from many sources on the open market. Aspartame, an important ingredient, â€Å"[is] available from only one or two viable companies upstream. † However, there are substitutes, like saccharine, available in case the price for aspartame goes high. In case sugar becomes too expensive, the firms could easily switch to corn syrup, as they did in the early 1980s. Hence, supplier power is moderate. For more than a decade the soft drink industry has sold their products to their consumers through five principal channels: supermarkets/hypermarkets, mass merchandiser, fountain, vending machines and convenient stores/gas stations. Supermarkets/Hypermarkets are principal customers for the soft drink industry. They do not have much bargaining power due to their tremendous degree of fragmentation. Their only power is control over shelf space that can be allocated to the various products; this power does give them some control over profitability. However, consumers expect to pay less through this channel, as a result of which prices are usually lower, resulting in a somewhat lower profitability. National mass merchandising chains such as Wal Mart have a higher bargaining power. Due to their scale and the magnitude of their contracts they can negotiate more effectively. As a result of which they are not very profitable for the players of the soft drink industry. The least profitable channel for soft drinks is fountain sales. Profitability at these locations are so abysmal that they are considered to be â€Å"paid sampling† by the soft drinks industry. However, these channels are considered to be important as an avenue to build brand recognition and loyalty. â€Å"While fast food chains make 75% gross margin on fountain drinks, the soft drink industry only makes 5% margin. † Vending machines are considered to be the most profitable channel for the soft drink industry. There are no buyers to bargain with at these locations, players of the soft drink industry directly sell their products to consumers through machines owned by bottlers. Prices at vending machines are usually high. The final channel to consider is convenience stores/gas stations. The players of the soft drink industry directly negotiate with the owners of these channels. Profitability for players is relatively high and the â€Å"retailers at these channels vary proportionately. Consumers are likely to be strongly influenced by brand, and this weakens buyer power: retailers need to stock brands popular with consumers, even if these are more expensive. †6 The only buyers with dominant power are fast food outlets. Despite this, they only account for about 20% of the total soft drink sales. Overall, the buyer power is moderate. Through the early 1960s, soft drinks were synonymous with â€Å"colas† in the mind of consumers. Over time, however, other beverages, from bottled water to teas, have become more popular. There are also other substitutes for soft drinks, like alcoholic beverages, fruit juices, energy drinks, vitamin waters and coffee. Leading players like Coca-Cola and PepsiCo have responded by expanding their product offerings through alliances (e. g. Coca-Cola and Nestea), acquisitions (e. g. Coca-Cola and Minute Maid), and internal product innovation (e. g. PepsiCo created Orange Slice), thus capturing the value of increasingly popular substitutes internally. Despite all this, â€Å"in several countries consumer health concerns over the high-sugar content of many soft drinks is causing a decline in sale. † In order to tackle this problem, â€Å"leading manufacturers are developing their product ranges accordingly. † For example, Coca-Cola responded by introducing Coke Zero, which is â€Å"sugar-free. † The demand for the product has grown steadily since it was introduced in 2005. Overall, the threat from substitutes is moderate. It is possible for a new player to enter the soft drink industry as â€Å"an entirely new start-up, or as an existing company diversifying into carbonated soft drinks manufacturing. However, the new player would have to overcome the tremendous marketing muscle and market presence†4 of leading players like Coca-Cola, PepsiCo and few others who have established brand names that are as much as a century old. These players have maintained strong relationships with their retail channels and would be able to defend their positions effectively through discounting or other tactics. Overall, there is a weak likelihood of new entrants. The Coca-Cola Company There are few companies, if any, across the world with more recognizable brand names than Coca Cola. The name in itself is likely worth far more than the total assets held by Coca Cola, Inc. Coca-Cola Company is involved in marketing, manufacturing, and distributing nonalcoholic beverages as well as their syrups and concentrates across the world. They offer a vast array of bottled and canned beverages. The company is mainly involved in carbonated beverages, known as soda as well as a myriad of other names, but also produces noncarbonated beverages such as juice, energy drinks, ready-to-drink coffee and tea, water, and flavored water. Completed beverage products are sold mainly to distributors, while their concentrates and syrups may be sold to bottling and canning operations, and fountain wholesalers and retailers as well as distributors. Coca-Cola Company, which is headquartered in Atlanta, GA, was founded in 1886. They have 90,500 employees world-wide. Coca-Cola’s Business Strategies Ever since its advent, Coca-Cola’s strategies have been winning ones. The history of Coca-Cola reveals how national markets in soft-drink brands developed. â€Å"Asa Candler, [founder of Coca-Cola,] underestimated the importance of the bottling side of the business and in 1899 sold the national rights to bottle Coke for a fairly small sum to Benjamin F. Thomas and Joseph B. Whitehead, who then started a national network of bottlers, creating the basic franchising format by which the industry is still run. †3 One of the main reasons Coca-Cola licensed bottlers to mix the product, package, and distribute it within a specific territory, was to limit the cost of transportation. Today, this model of selling syrups to bottlers who then mix the product, package, and distribute it, is widely used by almost every soft drink industry in the world. In the long run, this complete alignment of Coca Cola and its bottlers has proved to be a winning strategy. Coca-Cola is a brand name that’s known widely throughout the globe. The company has a competitive advantage based on differentiation over other soft drink industries. They are able to set prices at the industry average and gain market share since their customers are willing to choose their products over their competitors. Coca-Cola has been successful at retaining their differentiation position by satisfying their customers’ needs, although this resulted in some higher costs in some of their value chain activities. For example, when Coca-Cola realized that their customers were looking for drinks other than just â€Å"cola† they responded by expanding their product offerings by introducing several different types of carbonated drinks, fruit juices, energy drinks and bottled water, tea and coffee. Some of these were organically started while others were started via acquisitions and alliances. Today, Coca-Cola sells more than 400 brands in 200 countries. The strategy has greatly improved Coke’s competitive position. The other factors that help them retain their differentiation position are: their premium brand image, their products are considered to be of high quality and they are easily accessible. In the 1980s and early 1990s, then CEO Roberto Goizueta built an international expansion strategy around the central brand—Coca-Cola. Today the company is well positioned in key emerging markets such as China, Brazil, Russia, Turkey and Argentina. In 2007, these emerging markets recorded strong double digit growth in volumes. It looks like Coca-Cola will continue to benefit from the underlying growth in the consumption of soft drinks in these markets. Coca-Cola’s strategies have definitely helped them achieve their goals in being the leading beverage company in the world. They were ranked number 1 in the â€Å"Ranking for the Food Beverage Industry categories of Best EthicalQuote Progress and Best Reported Performance in Geneva-based Covalence’s Ethical Ranking 2007. † They also ranked number one in sparkling beverages, juices and juice drinks, and ready-to-drink coffees and teas. Coca-Colas strategies, besides helping them achieve the number 1 rank in the beverage industry has also helped them achieve their financial goals, despite cut-throat rivalry with other beverage companies, as we can see from the table below. Their most competitive competitor is Pepsico, Inc. Pepsico, Inc. ’s beverage division is involved in more or less the same activities as Coca-Cola Company—manufacturing, marketing, and selling beverage concentrates, syrups, and finished products including carbonated beverages, energy drinks, water, and juices. The major difference between Coca-Cola and Pepsico is that Pepsico also has a huge snack division. Despite Pepsi’s strong portfolio, Business-Week and Interbrand, a bran ding consultancy, recognizes Coca-Cola as the leading brands in their top 100 global brands ranking in 2006. They valued Coca-Cola at $67,000 which was well ahead of Pepsi which has a ranking of 22 having a brand value of $12,690 million. Coca-Cola’s strategies have helped the company hold the title as the leading beverage company in the world and also maintain a very strong financial portfolio. According to the 2007 annual report for Coca-Cola, obtained from their website, the company’s earnings per share growth for the year alone was 19%. Other impressive growth rates include their net operating income and revenue growth of 20% and 15%. Source: www. coca-cola. com From the above table we can see that Coca-Cola’s revenues, net income and assets have grown over the years. Their profit margin for 2007 however is lower than that of 2006. A profit margin of 20. 7% means that, Coca-Cola has a net income of $0. 207 for each dollar of sales. This also means that Coca-Cola has increased its net income in 2007 by diminishing profit margins. Although the difference in profit margins for 2006 and 2007 may appear to be small, it affects the company’s financial portfolio significantly. So, why is the leading company in the beverage industry, despite having a stellar performance facing a decrease in their profit margin? To help us answer this we will look closely at the company’s various resources and capabilities with the help of a SWOT Analysis. SWOT Analysis Although Coca-Cola’s â€Å"strong band value facilitates customer recall and allows Coca-Cola to penetrate markets, the company is threatened by intense competition which could have an adverse impact on the company’s market share. †8 SWOT analysis is a strategic planning tool that helps in evaluating the Strengths, Weaknesses, Opportunities and Threats of a company. The SWOT analysis deals with the firm’s internal characteristics: strengths and weaknesses, and the opportunities and threats presented by the external environment. StrengthsWeaknesses Leading brand in the beverage industry Increase in revenueNegative performance in North America Decline in profit margin OpportunitiesThreats Room to grow Aging of baby boomersFierce competition Slow growth of carbonated beverages Strengths. Leading brand in the beverage industry Coca-cola is the world’s leading brand in the beverage industry. There are not many products that have a recognizable brand name as Coca-Cola. â€Å"The company has a leading brand value and a strong brand portfolio. †8 They have been recognized as the leading industry by many national magazines and have been honored with awards in different categories. â€Å"Furthermore, Coca-Cola owns a large portfolio of product brand. The company owns four of the top five soft drink brands in the world: Coca-Cola, Diet Coke, Sprite and Fanta. †8 Coca-Cola’s brand name is their key differentiator from that of the company’s competitors; this has helped the company beat their competitors in the market place. Their strong brand image has helped them introduce new products in the market like, Vanilla Coke, Cherry Coke, etc. The company has also been able to â€Å"make large investments in brand promotions. The company’s strong brand value facilitates customer recall and allows Coca-Cola to penetrate new markets and consolidate existing ones. † 8 Increase in revenue In 2007, Coca-Cola recorded total revenues of $28. 86 billion, an increase of 20% from 2006. Three segments (Latin America, Eurasia and Bottling Investments) of the company experienced double digit growths in their revenues from 2006. Both Latin American and Eurasia grew by 24% each during fiscal 2007, over 2006. During the same period, revenues for bottling investments grew by 53%. Together, the three segments of Latin America, Eurasia and bottling investments, accounted for more than 35% of the total revenues during fiscal 2007. â€Å"Revenues growth in [these three sections] contributed to top-line growth for Coca-Cola during 2007. † 8 Weaknesses Negative performance in North America While Coca-Cola had robust revenue growth in some of their business sections they had a negative 1% unit case volume growth in one of their business section—North America. The performance overall in this section was not as expected, they had a 1% increase in their operating income and a moderate 11% increase in their revenues. North America is one of Coca-Cola’s core markets generating 25% of total revenues during fiscal 2007. Hence, â€Å"a strong performance in North America is important for the company. † 8 This slow and negative performance in North America can â€Å"impact the company’s future growth prospects and prevent Coca-Cola from recording a more robust top-line growth. † 8 Decline in profit margin Despite having an overall increase in revenue of 20% for fiscal 2007, from 2006, Coca-Cola’s profit margin for the period was 20. 7%, a decrease of 3. 4% from 2006. We can tell from this that looking at the earnings of a company often doesnt tell the entire story. Increased earnings are good, but an increase does not necessarily mean that the profit margin of a company is improving. We can see in this case, that Coca-Cola had a lower profit margin from 2006 despite having higher revenues and income for 2007. This only means that Coca-Cola had costs that have increased at a greater rate than their sales; thus leading to a lower profit margin. This is an indication that costs need to be under better control. Opportunities Room to grow According to Muhtar Kent, President and Chief Operating Officer of the Coca-Cola Company, â€Å"Consumer spending for nonalcoholic ready-to-drink beverages is growing at 6-plus percent per year—the highest among consumer packaged goods. †7 Coca-Cola’s international market is thriving, led by double digit growth in developed markets like Brazil, Russia, India and China. Latin America was the second most profitable operating group for Coca-Cola in 2007. The company is looking forward â€Å"to the Beijing 2008 Olympic Games; [they] are strategically investing in [their] infrastructure and route to market to connect [their] brands with consumers in the Pacific operating group. [The company’s] balanced portfolio, geographic diversity and changing global demographics position [them] well to continue growing [their] business. †7 Aging of baby boomers The aging of the baby boomers, which includes US citizens born between 1946 and 1964, began crossing the 60-years mark in 2007. â€Å"Most of the 78. 2 million strong baby boomer generations will turn 60 in the next two decades. †9 This is likely to increase the sales of â€Å"health-related goods and services on a US-wide basis. †7 This generation of baby boomers will provide Coca-Cola the opportunity to market its Minute Maid rage of fruit juices and juice drinks, particularly those rich in vitamins.

The Impact Of Training And Development Commerce Essay

The Impact Of Training And Development Commerce Essay Human resource management plays an important role in the success of a company. Most of the companies are very keen to pay attention towards their employees. Mainly HRM (Human Resource Management) is all about managing people at work. The most important part of human resource management is Training and Development. It plays a key role in every organisation though few people disagree about the importance of training and development in the success of organisation. Appointing the right person at right time at right place needs more care and attention on the part of personal manager. A clear set of goals and well defined path should be needed for good training. Training changes attitudes, knowledge and skills of employees and also the way they work. A report published by workforce in May 2006 explains that despite focus on efficiency and cost control, companies are spending more and more on training and development. It is reflection of the fact that companies are keen about training and d evelopment to gain competitive advantages. Most of the companies clearly understand that if workers are smarter and better trained they can achieve their goals easily. In any organisation the central factor of Training and development is the human resources or the human capital. Human capital is viewed as the driving the force for the success of the organisation because of their skills, competencies, knowledge and experience (Becker, 1975; Schmidt Lines, 2002; Harrison Kassel, 2004). Background for research Area As researcher wrote in research aim and objectives and according to the topic of research the background of research is Training and development. I will focus on some critical issues regarding to training and development programmes. As Macdonalds is already a world famous food chain so they already using very well Training and development methods but still they need more and more research on training and development processes. Employees are the main assets of all companies. Every company want his employees must be energetic and effective so that the company can lead to the success. Organisational goals are always achieved by employees efficiency so it is an organisational need that their employees must be well trained. (Torrington et al, 2005). Organisations are taking great interest regarding their employees performance in these days. All organisations make sure that their employees are getting good and up to date training and development programmes. Although there are many types of training and development programmes some give more effective and energetic employees to organisation (Sun, 2003; Skinner et al, 2003; Lee 2001). Human Resource Management has a key role to play in training the employees. Cowling and Mailer (1998) suggests that basically training is given to both new employees and to employees who recently moved to a new work area. They also said that in change process training is also very necessary. Thats y training and development becomes one of the most important tasks which HRM manager has to look at. The amount and kind of training is very important for manager they should be aware of this. A manager should always focus firstly on type of training methods they are using and then it is also very important for a manager to make sure that those training methods are being put in practise through a proper channel. A proper method of training in a proper channel makes an employee more effective and efficient (Bratton and Gold, 2003). This research paper aims to identify the training needs of suggested organisation. The method of training needed and the benefit of training to the organisation will be be discuss in this paper. This report will also tell that weather organisation achieved its Goals and aim by the help of training and development. McDonalds Restaurants Limited has been selection for research because it is very easy for me to get information because the management is very friendly to academic research. And they can also learn new things from research. The Most important reason for choosing McDonalds is that I myself am the Employee of McDonalds. Company Background McDonalds is one of the famous global brands that have spread its presence over the last 52 years. The company was started in 1955 by Roy Croc with the first restaurant being opened in Des Plaines, US. This restaurant is no longer in operation now and has been turned into a museum. McDonalds brand mission is to be our customer, favourite place and way to eat. The companys worldwide operations are bounded by a global strategy called the Plan to Win which concentrates on the five basics of an exceptional customer experience, people, products, place, price and promotion. The company is committed to improving their operations and thereby enhancing the customers experience (McDonalds 2010). McDonalds is the leading global foodservice retailer that has more than 32,000 local restaurants in more than 117 countries. According to the company reports these restaurants serve approximately 50 million each day. McDonalds is one of the worlds most well-known and valuable brands. It holds a leading share in the globally branded fast-food restaurants segment in virtually every country in which they do business. The company is proud that it serves the world some of its favourite foods like French Fries, Big Mac, Quarter Pounder, Chicken Mc Nuggets and Egg Muffin. The procedures followed by the company have been developed over the years. This is one area that differentiates the company from other fast-food restaurants. The attitude of the organization towards work and standards is evident from the words Roy Kroc who stated that if you have got time to lean, you have got time to clean (McDonalds, 2010). The company has procedures in place to ensure that the right candidates go through the system and attain higher positions if they can prove their abilities. It is worth noticing that the company claims that 20 out of the top 50 management staff started in McDonalds restaurants, including the CEO, Don Thompson and also 67,000 McDonalds restaurants managers and assistant managers started as restaurant staff (McDonalds 2010). This is significant considering that some take as long as 10 years to get to assistant manager position (McDonalds 2010). The organization has ensured that people with potential are spotted and retained. In hospitality and fast-food industry, the attrition rate is high and, despite this, the organization to ensure that it motivates its staff and also to keep on motivating them to put in a better performance. It is therefore of very high importance for the organization to ensure that it motivates its staff and also looks after their satisfaction with the job that th ey are doing. The company uses different approaches at different levels in the organization. The responsibility of motivating staff at the restaurant level is given to the restaurant manager and the assistant manager who use promotion as a tool to achieve this. They have to ensure that they can attain lower rates of attrition and also motivate the staff so that they are satisfied by both the job as well as the organization. This is achieved by the organization by using structured training and development programme besides the use of many other tools. McDonalds opened their first UK restaurant in Woolwich, London in 1974, today the company has over 1,250 restaurants across the UK McDonalds (UK) employs over 67,000 people, 43,000 within the company restaurants and a further 24,000 are employed by the franchisees. On average the company serves over 2.5 million customers every day. According to Peter Beresford (McDonalds 2006) people in the organization are very important, and so is their continuous development. There are different approaches that organization uses to train their staff at various levels of employment. This research has been started to identify how the staff are trained and developed at the restaurant level. The research is based in Charing Cross restaurant to conduct the research the reason for choosing these have bee mentioned in upcoming chapter. In the attempt to gain insight into the practices followed by the organization at restaurant level. Statement of Problem The core problem of this study is: Why training and development policies should be implemented by McDonalds and what is the role of the line managers at restaurant level in achieving better training for the employees? The main concern in this study is behaviour of company or an organisation which they show towards their employees. Organisation should ensure that their staffs are well trained in most aspects of their businesses (Torrington et al., 2005). Training and development of the chosen organisation is of interest with respect to the current studies. Statement of purpose As for as statement of purpose is concern the topic which writer have chose is very much interesting for me. Researcher is an employee of McDonalds and researcher really wants to search about training and development processes in McDonalds. Another reason for choosing Training and Development is because it is very important part of Human Resource and Management which is a also a subject of writer specialization and in future writer would love to research more about HRM and Training and development. In almost every organisation HRM is very important for a company so this is also a reason. Significance of the problem This topic is a very broad topic and very much important in any organisation. Every organisation admits that employees are the main assets so their top priority is to train the employees to achieve their goals. The main object of a manager is to discover a problem in an organisation and after that he decides which type of training is required for which employer. In general training and development helps increasing productivity of the employees, team spirit, organisational culture, organisational climate, quality and health and safety. Research Aim and Objectives The aim and objective of this project are as following: To identify the strategies available for training and development. To identify if there are any training and development programs in place in the organisation. Ti identify to what extent the program has been successfully implemented and if it is improving employee productivity as well as organisational productivity. To make recommendations for the future training and development programs so as to increase the benefits for the research organisation. Research questions What HRM practices are usually implemented in McDonalds Charing Cross? What HRM practices are usually implemented by other fast food in retail sector? Why training and development is important in the fast food in retail sector? What other HRM strategies could McDonald does adopt to enhance employees training and development? How employees are trained for modern technology? Chapter-2 the Literature Review Human resource management is one the major area of research in the business studies. There are many sub topics like recruitment, selection, induction, employee retention, and training and development. Training and development is the topic on which writer will research that how it is being applied in current research organisation. A discussion is raised about human resource development, organisational development, and organisational learning to understand how training and development fits into the whole picture for the success of any company/organisation in business world. Human Resource Development There are different types of HRD definition. The definition which is provided by UK Human resource development Council which is follows as Human resource development is basically a part of Human Resource and Management (HRM) which specifically deals with the training and development of employees. HRD would include training an individual after he or she is hired, providing opportunities to learn new skills, distributing resources which are beneficial for the employees task, and any other developmental activities. Human Resource Development is used for supporting employees to improve their personal and organisational skills, knowledge and abilities. HRD includes opportunities like performance management and development, employee training, employee career development, coaching, mentoring, succession planning, key employee identification, tuition assistance, and organisation development. Human Resource Development can be formal such like class room training or a college course or an orga nizational planned change effort. On the other hand HRD can be informal as a manager coaching his employee. The main focus of all aspects of Human Resource Development and training the most senior management so that organizations and individual employees can together achieve their goals in customer service (Susan et al.,2010). Many people say that there is a difference between HRM and HRD. According to them Human Resource is a major management activity and Human resource development is a profession. They might think HRM in HRD because in their point of view HRD involves in many activities to develop personnel inside of organisations, e.g., training, carer development, organisational development, organisational learning, etc. In most of the organisation the focus has moved from piecemeal training activities to more systematic human resource development. Organizations are changing their priorities. Organizations are becoming learning organizations and they are keeping them away from training individual employee. The competitive advantage of any firm comes from development of an organizations human capital. This is helping in learning experience of an employee and as a whole. According to Sloman (1994) the systematic training model depends on a series of a logical steps define as a training policy, a method for identifying training needs, the formulation of training objectives, the development of a training plan, the implementation of a planned training programme, validation, evaluation and review of training. Companies are trying to adopt high level of training model to meet their skill needs and they are linking training to strategic initiatives. Traditional training models are being rejected by many comp anies. There have been many changes in responsibility in line with the growth of HRM, delayering and divisonalisation. Training is seen as a job of line managers, with specialist trainers being used as an internal consultancy resource. The new approach needs a very effective communication system between the strategic decision makers, line managers and specialist trainers. This is now understood that employees are main asset of any organization. Bank of Montreal Chairman says employees key to maximising continued growth. 27 February 2001 Bank of Montreal shareholders were told that employees are the real key to sustaining competitive advantage and financial performance. At the banks 183rd annual meeting in Vancouver the chairman said The foundation of Bank Montreals continued growth and success, and the only way to achieve its competitive advantage is through the performance of its 33.000 people. Even there is no doubt that investments in technology, products or delivery systems can be matched by competitors, since nothing profitable remains exclusive for long. The only sure and permanent way to stay ahead of the competition is to employ the most capable people and to ensure they are given every best opportunity to do their very best work, (Camper, 2001). From this example it is very clear that the bank is confident of the investment it has made in pe ople. Human Resource Development (HRD) is a title which represents the latest evolutionary stage in the long tradition of training, educating and developing people for the purpose of contributing towards the achievement of individual, organizational and social objectives. HRD as with the title HRM are like nuts and bolts of an organisation that can be interchanged and dispensed with at will. Drucker suggested the term biological HRD to vehemence the living nature of the people with in the organisation. The scope of education is broader then the scope of training. Education has also a less immediate and less specific application than training and is often perceived as being delivered in educational institutions. Education is regarded as surrounding knowledge, skills and attitudes (Bloom et al, 1956). Distinguish between education and training could be very problematic. The example of difference between training and education is like young child coming home and saying we had sex training tod ay. Now this is a severe contrast to sex education classes that involve a theoretical rather than a practical application of learning. Frank investigated theoatical base of HRD in order to distinguish it from other fields and told that HRD is based on research and theories strained from the field of adult education and is very different from learning process that occurs in children. Frank also said that HRD is concerned with better performance within a work environment but it is not about improving peoples health and personal relation with their family. HRD also tells that how theory of change relate to an organisation and how an organisation use these theories (Frank, 1988). Human resource development is the study and practise by the help of which we can increase the learning capacity of individuals, groups, collectives, and organisations through the development and application of learning based inventions for the purpose of optimising human and organisational growth and effectiveness(chalofsky, 1992). Strategic role of HRD is increased a lot by strategic pressure and this includes accelerated rate of change, focus of quality, globalization of business, increased elasticity and reaction of organisations, increased pressure to show the involvement of human resources, new competitive structure and new technology(Graven et al, 1995).HRD contributed in many ways at all organizational levels to provide support with the help of all these pressure. In today business environment HRD is not only supporting the business strategies of organisations but it is also very useful in shaping of business strategy. HRD increase the competence of employees to fulfil the organisation present performance demand along with meeting present organisational needs (Swanson, 1995). Strategic HRD is helping organisations to respond challenges and opportunities. It also helps in telling line managers supervisors and managers their roles. The continuous assessment of learning and development and enabling them to advance their careers and supporting organisational growth. The organisational environment consist of approximately six main departments, which are shown in figure below and name as distribution, finance, human resources, marketing, production and research design. These all departments are related to one another although most of the organisation outsourced some of the elements such as distribution(John P.Wilson, 2005). Training and development is very important in every time and in every organisation weather it is small or big and Human resource and development is like back bone for any organisation because people are main asset of any organisation. Organisational development and organisational learning Organisational development has come out as a key element in the strategic management of change. OD (Organisational Development) provide focus for the cultural and organisational change which is needed a lot for continuous improvement, support systems, culture and activities to the success of organisational goals. It enables better use of financial, human and technological resources, promote a better sense of organisational purpose and it is hence more likely to bring the required performance improvement. OD is a dynamic valued based approach to systems change in organisations and communities. In simpler OD defined as a behavioural science approach to the improvement of organisational efficiency which should lead to the accomplishment of organisational objectives. In practise OD is about moving the organisation on purpose. In any organization OD create an environment which enables staff to understand and deliver the organisations objective. It support managers and staff in accomplish their aims and objectives through the condition of an infrastructure for performance and development. OD involves both hard and soft issues. Strategies, policies, structure and system are considered as hard issues whereas developing skills, behaviour, attitudes, culture and style of leadership which enable the organisation to achieve performance are considered as soft issues. To avoid conflict between goals and needs both of these issues should be addressed. A strong and successful organizational development can be not easy because it involves undertake issues related with change and service improvement. In any process of organisational development following steps should be keep in mind like establishing a central point to organize and support organisational development activities. Organisational development should within the organisational structure correctly. We should be flexible and creative in using approach to the organisational development. Organisation should take important steps to build proper organisational skills and capacity. Momentum should be keep going. Organisational development, wherever apply, attempts to improve the overall success of the organisation (Tina Buckle, 2005). Chapter Three Research Methodology Research Strategy This chapter elaborates how the research study was carried out. It is also talks about the limitation of the research and the methods used in this research. After looking at the literature available on training and development the research will look at the methodology which is use to perform the research. The research process onion (saunders et. al., 2003) is one of the most used research process structures. Using this structure we can classify different approaches, strategies and data collection method available under the different research philosophies. The research philosophy depends on the aims of the research along with its objectives. But in this case the philosophy being applied is not single and it is a mix of two philosophies. This research clearly shows a very higher influence of phenomenology in its approach to get the findings (Hussey and Hussey, 1997). This is mostly because the research does not pre define variables, but discover human behaviour in naturalistic settings , i.e., the research organisations. In this research the approach being applied is that of deduction. In good research design charts there is always a detailed research plan that how the research will be conducted . it will not only anticipate but also specify the decisions interconnected with the plan and explain how the data processing, data collection and analysis will be carried out, but will also represent a logical basis for each of these decisions (Blaxter et al, 2oo1). There are two approaches to reasoning which may result in this gaining of new knowledge, namely inductive reasoning and deductive reasoning. Inductive reasoning is a theory building process starting with observation of exact instances, and seeking to establish generalisation about the phenomenon under investigation. Deductive reasoning is a theory testing process which commences with an established theory or generalization, and seeks to see if the theory relate to specific case (William, 2005). This current research looks at previous theories in relation to training and development and then sees if any or all o f these theories are applicable from organisational prospective. So we can say that this research attempts to identify the issues surrounding training and development by applying the deductive approach. We can achieve better results by the combination of research approaches. Under the deductive approach we use multiple strategies for research. For better results it is suggested to combine different approaches. It can be deduced that it is ok to mix and match approach different research strategies under the deductive approach. The strategy which we used in current research are research as an exploratory study and as a case study. The current research will be the combination of these two strategies on the basis of the information which we collected from the education sources as mentioned in the next paragraph. This current research could be ascertained to be a case study as only the study of small set of restaurants is involved which might not reflect the actual scenario in the whole organization taken in a holistic approach. This case study also allows the researcher to look at the population which might be similar in terms of jobs profile and work area, and on the basis of this the researcher could produce some overview. As exploratory research allows the researcher to address general informed questions from observation of the data collected, this type of case study is often very helpful to stimulate the further research. According to Robeson (2002), as cited by Saunders et al (2003), enquiries can be classified in term of their purposes as well as the research strategy used. Mostly the classification is used in three fold one of exploratory, descriptive and explanatory. According to Saunders et all(2003) are very common and valuable to find the proper conclusion. Hussey and Hussey (1997) define expenatery research as; it is a research which is based on looking for new ideas. Exploratory research always have great advantages so this research falls under it. The most important advantages are flexibility and adaptability to change. On the other hand explanatory research is seen to be flexible as it has a broad focus but while progressing it gets narrow. It involves in formation of original idea and not testing or confirming the existing research area it is difficult to manage in short period as in the current case. This type of research needs a lot of study and time. If we look in the current case the researcher is trying to gain insights into the variables chosen in the research organisation. This research is classed as exploratory research as it is tryingto identify the influence of training and development to an organization as well as to an individ ual and also that how it helps in development of both. The researcher felt that these two methods are ideal and suit the research question because it allows the researcher to look at the organisations working style individually and also the whole organisation by using the exploration as it main tool. Time horizons is another aspect of the onion process that should be mentioned. We will class this result as a cross sectional research because of limited time available to conduct the research. According to Saunders et al (2003) and Hussey and Hussey (1997) that such researches comes under the cross sectional studies which are studies of a particular phenomenon at a particular time. These type of researches are designed such that they look that what is happening in a particular time using a research area in research setting. Most of the researches conducted at Masters and Bachelors are classed under this category. (Turabian, 1987). Data Collection Method After deciding the research strategies the next step is to collect the data. The researcher uses the both primary and secondary data to perform the analysis and come to a conclusion. Normally secondary data are of the following types. Documentary (which is written or non written material) Survey (censuses, regular or ad-hoe surveys). Hakim (2000) defines secondary data as the data that were collected for another purpose and already exist somewhere. To find the findings of the research the researcher need to know about what has been written in same area. By using literature review the researcher can find that how their findings are similar or dissimilar to the research which was conducted previously (Easterby-Smith et al, 2002). According to Churchill (1991), the first step in any research is to collect secondary data to see whether the problem can be or wholly solved without collecting costly primary data. Similarly according to Kevin (1999) believes that secondary data provide the researcher with a source that they can use to answer or at least begin to answer the research question. Since the conducted from the organisational perspective so it is very necessary to understand the previous researches which has been conducted in the organisation and in the same industry. Hakim (2000) says that sometimes researchers may need to understand and relate previous researches that have already been performed in similar circumstances. Researcher can also use publication data which is industry specific or area specific and relates to the research question (Kevin, 1999). Secondary data was not only used as a reference frame for study but also was a channel to Chapter -6 References Work Force, May 2006, Training and Development available at http://www.workforce.com/tools/reports/WorkforceManagementSpecialReportTD.pdf last accessed on [28/01/10] McDonalds, 2010, Our Company available at http://www.aboutmcdonalds.com/mcd/our_company.html last accessed on [28/01/01] Sun,H. (2003), conceptual clarifications for organisational learning, learning organisation and a learning organisational, Human Resource Development International, vol.6 No 2,pp.153-66. Skinner, J., Pownall, I. Cross, P. (2003), Is HRD practiced in micro- SMEs?, Human Resource Development International, Vol.6 No.4, pp. 475-89. Torrington, D., Hall L., and Taylor, s., (2005). Human Resource Management, 6th ed, Prentice Hall Europe, Essex, Uk Lee, M. (2001), A Refusal to Define HRD, Human Resource Development International, Vol.4 No.3, pp. 327-41. Bratton, J., and Gold, J.,(2003)Human Resource Management: Theory and Practise, 3rd ed, Palgrave Macmillan, Hampshire. http://www.businessdictionary.com/definition/human-resource-development-HRD.html http://humanresources.about.com/od/glossaryh/f/hr_development.htm http://www.hrmguide.co.uk/hrm/chap11/ch11-links2.htm http://www.hrmguide.net/canada/learning/bank_of_montreal.htm http://books.google.co.uk/books?hl=enlr=id=zpNc_GZIiikCoi=fndpg=PA3dq=human+resource+developmentots=o2WrtPGCk4sig=75P52YDdFEx57lEbQmXC7dhBEcg#v=onepageq=f=false http://www.city.ac.uk/sd/organisationaldevelopment.html

Chivalry in Edmund Burkes Reflections on the Revolution in France Essa

Chivalry in Edmund Burke's Reflections on the Revolution in France ...But the age of chivalry is gone... Amidst a wealth of metaphors and apocalyptic maxims, this line is perhaps the most memorable from Edmund Burke's Reflections on the Revolution in France. He masterfully employs the concept of chivalry to express his anti-revolutionary sentiment, and he dramatically connects it to images of land, sex, birth and money to express the widespread disorder that accompanies a loss of chivalry. Nowhere is this idea more explicit than in the following passage: ...–But the age of chivalry is gone. —That of sophisters, oeconomists, and calculators, has succeeded and the glory of Europe is extinguished for ever. Never, never more, shall we behold that generous loyalty to rank and sex, that proud submission, that dignified obedience, that subordination of the heart, which kept alive, even in servitude itself, the spirit of an exalted freedom. The unbought grace of life, the cheap defence of nations, the nurse of manly sentiment and heroic enterprize is gone! It is gone, that sensibility of principle, that chastity of honour, which felt a stain like a wound, which inspired courage while it mitigated ferocity, which ennobled whatever it touched, and under which vice itself lost half its evil by losing all its grossness... (Mellor and Matlack, 16). To fully understand this passage, one must recognize Burke's rhetorical strategy as well as his choice of words beginning with the "age of chivalry" line. First, instead of declaring that this age of chivalry is "dead," he merely asserts that it is "gone." The temporality of this word is important as it sustains potential for chivalry to return. Burke l... ...rals and sentiments, no longer mix or when one takes over the other, as evinced by the French Revolution. Burke makes it explicitly clear that this divorce endangers order in all realms of life. And though the revolution does not exemplify a tragi-comedy, perhaps Burke's writing does. If his society heeds his forewarning and renews chivalry instead of adopting the infant-spirit of rebellion, it will avoid imminent tragedy and end happily in the comedic marriage of reason and emotion. Bibliography of Works Cited Brown, Lesley, ed. The New Shorter Oxford English Dictionary on Historical Principles. Oxford: Clarendon Press, 1993. Holman, C. and William Harmon, eds. A Handbook to Literature. New York: MacMillan Publishing, 1986. Mellor, Anne K. and Richard E. Matlack, eds. British Literature: 1780-1830. Fort Worth; Harcourt Brace College Publishers, 1996.

History of the Computer :: Computers Technology Historical Essays

History of the Computer COMPUTER Generally, a computer is any device that can perform numerical Calculations --even an adding machine, an abacus, or a slide rule. Currently, however, the term usually refers to an electronic device that can use a list of instructions, called a program, to perform calculations or to store, manipulate, and retrieve information. Today's computers are marvels of miniaturization. Machines that once weighed 30 tons and occupied warehouse-size rooms now may weigh as little as three pounds (1.4 kilograms) and can be carried in a suit pocket. The heart of today's computers are integrated circuits (ICs), sometimes called microchips, or simply chips. These tiny silicon wafers can contain millions of microscopic electronic components and are designed for many specific operations: some control an entire computer (CPU, or central processing unit, chips); some perform millions of mathematical operations per second (math oprocessors); others can store more than 16 million characters of information at one time (memory chips). In 1953 there were only about 100 computers in use in the entire world. Today hundreds of millions of computers form the core of electronic products, and more than 110 million programmable computers are being used in homes, businesses, government offices, and universities for almost every conceivable purpose. Computers come in many sizes and shapes. Special-purpose, or dedicated, computers are designed to perform specific tasks. Their operations are limited to the programs built into their microchips. These computers are the basis for electronic calculators and can be found in thousands of other electronic products, including digital watche (controlling timing, alarms, and displays), cameras (monitoring shutter speeds and aperture settings), and automobiles (controlling fuel injection, heating, and air conditioning and monitoring hundreds of electronic sensors). General-purpose computers, such as personal computers and business computers, are much more versatile because they can accept new sets of instructions. Each new set of instructions, or program, enables the same computer to perform a different type of operation. For example, one program lets the computer act like a word processor, another lets it manage inventories, and yet another transforms it into a video game. Although some general-purpose computers are as small as pocket radios, the smallest class of fully functional, self-contained computers is the class called notebook computers. These usually consist of a CPU, data-storage devices called disk drives, a liquid-crystal display (LCD), and a full-size keyboard--all housed in a single unit small enough to fit into a briefcase.

Presence of Illuminati Through Ideologies Essay

Final Draft: Presence of Illuminati through Ideologies The term â€Å"Illuminati† has been frequently used by historians in the past millennium to name secretive groups that existed and operated during the past few centuries. One of the more important secretive groups and the most famous Illuminati group until date were known as the Bavarian Illuminati although today it is simply known as â€Å"The Illuminati†. According to a source, it was founded in 1776 by a group of intellectual, European-based scientists, also known as freethinkers, during the Enlightenment era as a result of demoralization by religious factions of their belief that scientific ideologies could exist side-by-side with different religious teachings (â€Å"Illuminati†, n. d. ). Of the religious factions that somewhat stood against science, the Vatican City’s Catholic Church is thought to have continuously oppressed advances in the scientific field by these European-based scientists and hence contributed largely in the formation of an Illuminati fraternity whose members solely believed in scientific logic. Barkun (2003) believes the Illuminati existed for a small period in time, roughly eleven years, before being brought down due to infiltration among themselves by the Bavarian government in the year 1787. Yet, because of the secrecy and infiltration among regional governments the Illuminati were known for, many people believed and still believe in their rather peak period after their supposed downfall. Illuminati ideologies like science over religion and total world control on upper hierarchy by single entity unknowingly being part of our systems can result in too much authority to the group that no longer includes only scientists but also highly powerful people. According to Stone (2004), present day influential bankers, industrialists(-1-) nd statesman situated in the Western Europe and North American regions follow Illuminati ideologies that affect most of the other countries in the world excluding very few Islamic countries and China who have been able to only just resist the influence. Many theories have come up stating that the Illuminati was able to gradually infiltrate the higher levels of Free Masons, another secrecy group, whose lower hierarchy was and is popular with the pu blic, perhaps to gain some sort of insulation. In fact, it can be noticed in western-based education systems in the world today where science and scientific logic is more often than not given more importance than different religious perspectives. Opponents of this point argue that religion in general is understood and practiced by a very large number people side-by side with scientific studies and logic. These people deem scientific logic as still very young in comparison to religious logic and that science has ever since been changing not only in terms of developing new things but also in terms of modifying old findings while religion does not seem to go against itself. Although it is true that religion is practiced by a very large number of people, the fact that it is not promoted enough in educational institutes influenced by western-based education (-2-) systems in comparison to science today shows how the ideology of science over religion has slowly sneaked into the education sector itself. It can be seen that in places where science and western-based education systems are flourishing, a lot of people tend to look at everything based on the scientific logic and are gradually deviating from religious teachings that are mostly only inherited from parents today without them really knowing about it. Stone (2004) had once said in one of his articles that through control of institutes of higher studies, the western primary, secondary and tertiary education systems will be influenced by the authority of science. According to another writer known as Bradshaw, David Tappan, a professor of Divinity at Harvard, had once warned the college’s students of the extent of influence Illuminati agents had in the newly created United States of America (2003). Tappan had also talked about how one of the main aims of these influential people was to gain total control over the direction of education in the States. We can see in our small history how education of any type or in any field has played a very important role in the world when it comes to developing peoples’ minds and somewhat molding their way of thinking. Add to this the main idea of the article â€Å"Rising above the Storm: Science Education in the 21st Century,† that increase in science education is the key for the future of the U. S. economy and that the National Science Teachers Association (NSTA) should work to increase promotion of science in western-based education systems (n. d. ) and we can see how influence of science over religion is greater than ever through these education systems that are already science-based increasing the likeliness of Illuminati presence. Another Illuminatist ideology is that of infiltration among governments. Opponents of this ideology believe that the representatives of the Illuminati are merely highly publicized for(-3-) nfiltration among many North American and Western Europe governments and gain of power to affect world decisions perhaps due to the Illuminati’s background of successful infiltrations among many governments in the past. They use the point that we live in a world of many strong democratic nations with some nations still continuing to be under sovereign rule today to argue that it is highly unlikely that the Illuminatists are able to infiltrate governmen ts today. They also argue that even if they somehow manage to do so, they will not be able to influence any final decision-making due to the fact that so many government policies and rules are in place in each country to facilitate decision-making and that it seems far-fetched to think that such strong governments not only have been infiltrated by a few people but also have lost too much authority or power in making important decisions among each of the nations. With so many nations becoming democratic, we can see how easy it has become for Illuminatists to infiltrate other governments through the spread of democratic policies and get closer to achieving enough power to affect the entire world’s decisions making the likely or eventual existence of the Illuminati a possibility indeed. Examples of a few events that were against the beliefs of many democratic nations but yet took place are the forceful formation of the Jewish nation of Israel and the creation of region-based trading blocs’ side-by-side with promotion of free trade. Creation of a region-based trading bloc binds its regional country members into some sort of a single empire or one country and affects in the sense that it causes sudden changes to the way people in individual countries used to work and trade with other regional and non-regional countries. A third Illuminatist ideology is that of collecting real or natural wealth through the private banking sector. Banking is not something new but the ways banks function has always been changing in the course of our history. Private interest-rate banking was also another centuries old development but became increasingly popular among the general public from the late 18th century as a mode of safely storing and easily trading accumulated natural wealth such as gold and rare metals through paper receipts commonly known to us today as money or(-5-) currency. These receipts, initially basically used to replace unnecessary physical transactions of gold and metals, are now looked upon as a symbol of wealth. Since this operational system of storing real wealth and giving out receipts allows for easy movement and calculation of wealth which in turn results in quicker bank-related transactions, private banking is thought to have played a huge role role in economic development of many nations. From the average individual bank user to the big businesses and bankers themselves comprises a large group of ardent supporters of private banking and they undoubtedly argue in favor of private interest-rate banking. Their point of argument is based on the basic idea that private banking is the competitive and essential sector of banking where private firms compete against each other with the main aim of making huge profits and so it is very difficult if not impossible for followers of Illuminati ideology of natural wealth collection to use private interest-rate banking to their advantage and affect world economies. There is no doubt that wealth transfer has been made easy through banking but this has happened at the replacement of natural reserves of gold, oil and land with paper and electronic money/currency for economic transactions. All Illuminati ideologies lead to the main aim of gradual formation of a single entity, more commonly known as â€Å"New World Order† (NWO), by controlling positions in the upper hierarchy of each country’s ruling body through the spread of organizations in support of democratic policies, the removal of sovereignty and the creation of international organizations such as United Nations and hence affecting the individual people negatively.